Close this search box.

We are creating some awesome events for you. Kindly bear with us.

New Zealand’s New Research Centre to Drive Agritech

It’s a notable alliance of the best expertise academe can offer with a globally-trusted name in research. A new partnership between Massey University and NZ Product Accelerator is expected to lead the way in technology and innovation, supporting companies and research.

Specifically, the university’s AgriFood Digital Lab is partnering with NZ Product Accelerator to form a new centre in Palmerston North. The collaboration should move the needle in technological advances to benefit the private sector and New Zealand as a whole. The new research centre shall be led by Professor Johan Potgieter at Massey University.

We see this hub as a natural extension of the [lab’s] capability and an opportunity for Massey to lead the way in areas such as sensing and automation, for which Johan is so well known. 

– Professor Andrew East, Director, Massey’s AgriFood Digital Lab

To date, Massey’s agriculture programme is the highest-ranked in New Zealand; its veterinary school is accredited by the American Veterinary Medical Association and recognised by Canada, Australia and Great Britain. In short, its standard of academic excellence is well above par.

For its part, NZ Product Accelerator is a government-funded programme that uses New Zealand’s own brand of business for helping companies accelerate product development. In essence, it’s an incubator programme made up of top experts in technology to equip startups and businesses in their drive to achieve success.

Both institutions have been working hand in hand in research for some time now. Since, the Product Accelerator was formed in 2013 with $12.8 million funding under the Ministry for Building, Innovation and Employment’s enabling technology platform, it has worked with Massey University in various programmes.

Massey’s AgriFood Digital Lab is an industry-focused research centre, with work that includes horticulture, precision agriculture, robotics, advanced materials, sports analytics and biotechnology. Its focus is to develop agritech solutions to solve industry challenges.

Indeed, common interest in advanced technologies unite the new research group. That includes:

  • Electronics
  • Robotics
  • Information technology
  • Computer science
  • Data science
  • 3D printing
  • Coding
  • Industrial design

Such developments are welcomed by industry experts. For example, the lab’s director, Professor Andrew East, was delighted the university was partnering with the Product Accelerator.

For his part, Potgieter, the research centre leader who is a robotics professor at the university, said they had created a centre for some of the most outstanding innovations (e.g., robotics and 3D printing) supporting the new Product Accelerator agritech hub.

The aggressive focus on Research and Development (R&D) should trickle down to the industry. The new research hub, located within “The Engine” on the AgResearch campus in Palmerston North, will support companies and research to accelerate commercial opportunities into local and international markets.

The sentiment has been echoed by Associate Professor Mark Jones, Product Accelerator Co-director. He detailed that they are maximising on a pull-science model of assisting New Zealand companies with technology solutions. To do this, they are tapping into the collective capability in their network and across the New Zealand R&D community.

No doubt, NZ Product Accelerator is cutting-edge. Via this new research centre, it should be able to provide the “missing science” in the field of agriculture technology. It had done so before in new product development, problem-solving, and embedding technology innovation for countless New Zealand companies.

Collaboration has always been central to New Zealand’s approach to technology and innovation. Its road map to digital transformation leaves such a collaborative imprint. As reported on OpenGov Asia, Wellington is letting all stakeholders participate in its technology road map creation.

It must be the secret sauce to Aoteroa’s digital success. Its FinTech industry, for instance, is enjoying a great ride growing in size like never before.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.