Close this search box.

We are creating some awesome events for you. Kindly bear with us.

Harnessing AI to Preserve Thai Cultural Heritage

Image credits:

The global interest in artificial intelligence (AI) has surged due to its capacity to enhance various aspects of people’s lives, providing convenience through multiple tools and devices. AI can efficiently convert sounds into statements, statements into images, or even transform statements into audible content.

With the advancement of AI, Dr Pongsatorn Janyoi, who teaches at the College of Computing, Khon Kaen University, has recently embarked on creating and implementing Wow Ja’s AI technology in his research. Wow Ja’ AI is an innovative technology aiming to transform statements into the Isan spoken language, a dialect predominantly spoken in the northeastern region of Thailand.

At the present time, Dr Pongsatorn finds that some Isan children need to improve in speaking Isan. Preserving the local dialect poses a challenge as children are exposed to diverse cultures, potentially overwhelming them with various influences. In response to this cultural challenge, Dr Pongsatorn has developed technology that can significantly preserve the Isan dialect.

The idea of preserving the Isan dialect through technology has inspired him to embark on a dedicated study and research journey focused on Natural Language and Speech Processing (NLSP), a branch of artificial intelligence that aims to enable computers to comprehend and process human language, particularly transforming statements into spoken Isan language.

During his master’s and PhD studies, under the supervision of Asst Prof Pussadee Sirisaengtrakoon, he collected over 5,000 sentences of the central Isan language spoken by native speakers. This extensive audio record was processed statistically, successfully developing the first version of sound transformation using AI.

Later, Dr Pongsatorn further will improve the technology with the invention of the second version, Wow Ja, which utilised Deep Learning techniques to transform statements into accurate Isan sound. The addition of a female voice was also incorporated into the system.

Through his efforts, Dr Pongsatorn’s work has yielded fruitful outcomes that facilitate the preservation of the local dialect and serve as a foundation for cultural conservation. By utilising technology, his research has successfully bridged the gap between technology and language, allowing for the transformation of statements into spoken Isan sound. This groundbreaking achievement contributes to preserving the unique Isan cultural heritage, ensuring its continued existence for future generations.

While many AI applications cater to communication needs in English and Thai, the introduction of Wow Ja’ AI demonstrates a remarkable integration of technology with the Isan language, catering specifically to the local community and their unique linguistic requirements.

With the user-friendly interface of Wow Ja, transforming written Isan text into spoken Isan sound is simple. The AI system synthesises the text and generates the corresponding Isan sound by typing the Isan reading. This versatile technology finds applications in various contexts.

At present, Wow Ja AI initially took place on the Khon Kaen City Bus, a public transportation service, where it is utilised to announce the different stopping points along the bus routes. This technological advancement not only serves as a means of improving communication but also plays a significant role in preserving the local dialect and fostering the cultural identity of the Isan region. Additionally, it has become a distinctive feature that leaves a lasting impression on tourists and passengers while travelling in Thailand.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


As a Titanium Black Partner of Dell Technologies, CTC Global Singapore boasts unparalleled access to resources.

Established in 1972, we bring 52 years of experience to the table, solidifying our position as a leading IT solutions provider in Singapore. With over 300 qualified IT professionals, we are dedicated to delivering integrated solutions that empower your organization in key areas such as Automation & AI, Cyber Security, App Modernization & Data Analytics, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Renowned for our consulting expertise and delivering expert IT solutions, CTC Global Singapore has become the preferred IT outsourcing partner for businesses across Singapore.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.