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Exclusive! SoftServe’s Proactive Approach to Providing Cutting-Edge Solutions

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SoftServe, a 31-year-old bespoke software development company, strongly focuses on talent development, rooted in its core mission of enabling talented individuals to change the world through software.

“Positioned as a global organisation, SoftServe leverages its global network of capabilities to engage with customers and partners, emphasising the best talent worldwide rather than distinguishing between onshore and offshore resources,” explained Dipen Mehta, EVP, Head of Financial Services, APAC at SoftServe.

This mindset allows them to deliver innovative solutions by leveraging the best talent globally. Under his leadership, SoftServe will continue to drive innovation through digital acceleration for existing and future clients.

SoftServe’s approach is founded on its role as a technology solution provider that bridges the gap between strategy consulting and technical execution. They help customers transform business strategies into technical ones and implement them to deliver outcomes. SoftServe focuses on providing technical advisory services and helping customers navigate complex technological landscapes to solve business problems effectively.

Its business model centres on technology advisory and lead execution rather than managed services. They aim to partner with customers to solve technical problems and drive innovation rather than simply running platforms for them. With a global team of over 13,000 associates, including approximately 10,000 software engineers, SoftServe has the expertise and scale to deliver complex technology solutions across various industries.

“In the Asia Pacific region, SoftServe is focused on contributing to the growth and development of the local tech ecosystem. They aim to deepen their partnerships and pioneer innovative solutions that can drive market leadership for their clients,” Dipen reveals. “By leveraging their global experience and local expertise, SoftServe seeks to shape the future of technology in the Asia Pacific region and beyond.”

With a proven track record of creating markets and driving business growth, Dipen is focused on harnessing the potential of cloud computing, artificial intelligence (AI), and digital solutions to revolutionise business models, operations, and customer experiences. His extensive experience in the industry has equipped him with the expertise to identify emerging trends and technologies that can drive organisational success in today’s rapidly evolving digital landscape.

Dipen confirms that innovation is a key focus for SoftServe, with a significant portion of their efforts dedicated to research and development where they invest substantially in emerging technology trends such as generative AI and quantum computing.

In the Asia Pacific region, particularly in the banking and financial services sector, SoftServe is focused on leveraging generative AI to help customers gain a competitive edge and enhance customer experience. They believe that generative AI is one of the first technologies to impact the entire financial services lifecycle, from prospecting and educating customers to onboarding, risk management, and long-term servicing.

“SoftServe is committed to ensuring that generative AI is enterprise-ready, especially in regulated industries. They assist customers in deploying generative AI in production while ensuring compliance with policies and regulations,” says Dipen. “This epitomises SoftServe’s strength in building enterprise-class software and its ability to help customers navigate the complexities of deploying new technologies in regulated environments.”

SoftServe’s latest innovation, “Jade”, represents a significant stride in the realm of generative AI. Developed in collaboration with another software firm, Jade is envisioned to revolutionise financial services by infusing a human touch into interactions. Unlike conventional chatbots, Jade offers a lifelike conversational experience, adept at expressing human language and emotion. This innovative approach aims to enhance user engagement, particularly among individuals hesitant about adopting AI technology, by creating a more relatable and immersive experience.

Moreover, Dipen’s strategic approach involves leveraging cloud computing to enhance operational efficiency, scalability, and cost-effectiveness. Organisations can streamline operations, reduce infrastructure costs, and improve agility by migrating critical business processes and data to the cloud. Additionally, cloud-based solutions enable businesses to access advanced analytics and AI capabilities, enabling them to make data-driven decisions and drive innovation.

Dipen seamlessly transitions from cloud computing to harnessing the revolutionary potential of AI. Recognising its potential to revolutionise business processes and customer interactions, Dipen aims to implement AI-powered solutions to automate repetitive tasks, improve customer service, and unlock valuable insights from data. His expertise in AI allows him to develop customised solutions that meet each organisation’s unique needs, driving efficiency and competitiveness.

Digital solutions are crucial in Dipen’s strategy, enabling organisations to enhance customer experiences and drive business growth. By leveraging digital technologies such as mobile apps, social media, and IoT devices, organisations can engage with customers in new and innovative ways, creating personalised experiences that drive loyalty and revenue growth.

Dipen’s strategic emphasis on cloud, AI and digital solutions underscores his dedication to fostering innovation and achieving concrete outcomes for organisations. With his depth of expertise and forward-thinking vision, Dipen is poised to guide businesses toward the forefront of digital transformation, enabling them to maintain a competitive edge and cultivate sustainable development.


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