Search
Close this search box.

We are creating some awesome events for you. Kindly bear with us.

Vietnam: Enhancing Tourist Experiences in the Digital Era

Getting your Trinity Audio player ready...

In response to the evolving demands of travellers in the digital era, various localities across Vietnam are proactively developing smart tourism ecosystems to enhance visitor experiences and attract more tourists.

Image credits: Vietnam Plus

In Hanoi, renowned tourist destinations such as the Thang Long – Hanoi Heritage Conservation Centre, the Vietnam National Fine Arts Museum, the National Museum of History, and the Hoa Lo prison historical relic site have leveraged online platforms to organise virtual exhibitions and implement e-ticketing systems, aiming to make tourist experiences more accessible and convenient.

Similarly, in Ho Chi Minh City, the integration of 3D technology has revolutionised tourism promotion efforts, notably through the introduction of a smart interactive tourism map featuring virtual travel assistants at key destinations.

Other provinces like Quang Ninh, Da Nang, and Ninh Binh are embracing advanced technologies such as artificial intelligence (AI), 360-degree virtual reality (VR 360), and QR payment systems to enhance the efficiency and convenience of tourism services.

To further promote smart tourism initiatives, numerous seminars and discussions have been conducted to raise awareness among relevant agencies, departments, and sectors, facilitating collaboration and seeking innovative solutions to accelerate the development of smart tourism.

However, despite the promising advancements, challenges persist. The predominance of small- and medium-sized Vietnamese travel firms hinders their ability to invest significantly in technology, while international online travel companies dominate the domestic market, leaving only a handful of local businesses offering online services. Additionally, issues such as inconsistent information technology infrastructure and a shortage of skilled personnel pose further obstacles.

To address these challenges and capitalise on the potential of smart tourism, Vietnam’s Ministry of Culture, Sports, and Tourism has launched a project to deploy 4.0 technology to develop smart tourism and spread tourism to become a key economic sector. This initiative aims to bridge existing gaps, propel the tourism industry forward, and contribute to the nation’s modernisation efforts.

OpenGov Asia reported that the Hanoi Department of Tourism embarked on a digital transformation journey to revolutionise visitor experiences and promote tourism in the city. Central to this initiative is the commitment to enhancing tourism database software and accelerating the digitisation of data, ensuring that accurate and up-to-date information about tourist attractions and service facilities is readily available to visitors.

This effort is complemented by the development of a cutting-edge digital mapping system tailored for smart tourism within the city, providing interactive maps and virtual tours to enhance the navigation and exploration experience for tourists.

Moreover, leveraging information technology for promotion and developing Internet of Things (IoT) infrastructure for smart tourism applications are key strategies employed by the department to attract both domestic and international tourists. Through digital platforms, social media, and online advertising, Hà Nội aims to showcase its unique attractions and cultural offerings to a wider audience, positioning itself as a must-visit destination.

Director Dang Huong Giang affirmed the department’s commitment to securing necessary resources and driving administrative reform initiatives to support digital transformation efforts. Streamlining administrative procedures, investing in staff training programs, and fostering a culture of innovation and excellence are priorities to create an enabling environment for digital initiatives.

By embracing these comprehensive steps and leveraging the latest technology and digital tools, the Hà Nội Department of Tourism aims to elevate the city’s tourism landscape and provide visitors with unforgettable experiences. Through innovation, collaboration, and a commitment to excellence, the department seeks to boost tourism growth sustainably, solidifying Hà Nội’s position as a premier destination on the global tourism map.

Through concerted efforts and strategic investments in technology and infrastructure, Vietnam is poised to realize its vision of a comprehensive smart tourism ecosystem, meeting the evolving needs and expectations of travellers while bolstering the country’s tourism sector as a vital driver of economic growth and development.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

As a Titanium Black Partner of Dell Technologies, CTC Global Singapore boasts unparalleled access to resources.

Established in 1972, we bring 52 years of experience to the table, solidifying our position as a leading IT solutions provider in Singapore. With over 300 qualified IT professionals, we are dedicated to delivering integrated solutions that empower your organization in key areas such as Automation & AI, Cyber Security, App Modernization & Data Analytics, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Renowned for our consulting expertise and delivering expert IT solutions, CTC Global Singapore has become the preferred IT outsourcing partner for businesses across Singapore.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.