February 24, 2024

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Analytic Tools For Measuring Employee Engagement in Singapore

Asian Indian businessman using tablet computer while waiting train at railway station.

While the blurring of work-life boundaries due to COVID-19 is a cause for concern, remote work also brought increased flexibility and access to more career opportunities. Research shows that employees felt more engaged in authentic interactions despite being separated by geographical distance and digital screens.

In Singapore, about 90% of 9,000 survey respondents wanted to continue remote or hybrid work even after the pandemic. This came as people learned to adapt and companies shifted strategies to be more accommodating in these unprecedented times.

Beyond COVID-19, this recently amplified focus on engagement sets the stage for transformative Human Resources (HR) initiatives that can elevate both employee welfare and performance. An emerging innovating company supported by Infocomm Media Development Authority (IMDA) offers an Artificial Intelligence (AI) platform that gathers and extracts relevant insights from employee feedback and data. Armed with unparalleled insights into the working experience, companies may soon see meaningful gains in both employee engagement and business productivity.

Traditional HR surveys were often too rigid and not extensive enough to capture the nuances of the employee experience—rendering any analyses futile. Accordingly, engagement activities were also often initiated too late to address immediate problems.

Given the need for a disruptive new approach to HR, a platform was built to leverage the power of data analytics, collecting timely and relevant people data. Just as how market analytics get a feel for customer sentiment, the platform directs this strategy internally and turns employee feedback into actionable insights for improving engagement.

Besides serving diverse company needs, the platform is attuned to various stages of the employee life cycle, from recruitment to retirement. Rather than the infrequent, insubstantial surveys of the past, businesses can initiate multiple touchpoints to gauge the pulse of employees and respond to concerns in real-time.

This platform previously helped a company improve their overall productivity by creating a more supportive environment for employees amidst pandemic uncertainty. Through data analysed by the platform, the enterprise saw the benefits of having more frequent one-on-one meetings between managers and staff, specifically to discuss career development.

This engages teams in continuous listening via a tool that carries a pool of scientifically-backed survey questions to encourage employee participation. As an automated warning system for low engagement, the platform can recommend follow-up initiatives and crucially reduce turnover rates. Moreover, with its rich Asian dataset and multi-language capabilities, the platform provides deeper insights contextualised to corporate culture across the region.

Meanwhile, another analytic module focuses on talent development through comprehensive performance reviews and progress tracking. The module helps leaders gather personalised feedback from the people they work most closely with, rather than relying purely on the perspective of their manager in traditional appraisal processes. With these features, the platform equips businesses with a data-driven roadmap to adapt to managerial changes, complex projects and even crises like COVID-19.

COVID-19 pandemic has forced companies to adapt to the new norms of working from home and transitioning from a partially digital organisation to a digital-ready one overnight. In those circumstances, fostering a sense of belonging and maintaining social cohesion amongst employees proved to be one of the greatest challenges faced. Therefore, the company recently launched an award about organisations and HR teams that leverage technology to meet higher standards of excellence as an employer.

By spotlighting businesses who adopted meaningful changes to their ways of working during the pandemic, the awards hope to inspire other enterprises to similarly put their people at the centre and set themselves up for success. The company envisions its digital solutions to accelerate HR transformation beyond Singapore. At a crucial time in the post-pandemic world, the company is changing the future of work by supporting employees to excel and companies to thrive.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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