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Augmented Reality brings art to life in Victoria, Australia

The Victorian Government has funded an augmented reality app with AU$ 2 million Regional Events and Innovation Fund in order to breathe new life into Australia’s largest outdoor art gallery, the Silo Art Trail.

About the initiative

According to a recent press release, the project saw a team of renowned artists from Australia and around the world visit the region, meet with locals and transform each grain silo into an epic work of art, each one telling a unique story.

Minister for Tourism, Sport and Major Events Martin Pakula visited the Sheep Hills silo along the trail to test the app.

According to him, they are bringing the magnificent silo art to life through an augmented reality (AR) experience that allows visitors to take a deeper look into the artworks and the stories they tell.

The app includes a voiceover from Wergaia elder Uncle Ron Marks, one of the local people depicted in the work by artist Adnate.

The trail stretches over 200 kilometres from Rupanyup in the south to Patchewollock in the north.

It provides an insight into the spirit of the Wimmera Mallee and celebrates the region’s people through a series of large-scale murals painted on grain silos.

How does it work?

The augmented reality content is provided for each silo and can only be accessed by opening the app and scanning a marker on-site.

Once activated, a portal appears through which users can access key information about the artwork and region, including voiceovers from key local figures.

The new app is part of the Wimmera Mallee Digital Innovation Project, which was funded through the Regional Events and Innovation Fund.

The Regional Events and Innovation Fund provided support to develop and deliver innovative local campaigns and a strong calendar of events.

Boosting tourism

This aims to help bring visitors to the regions, support businesses to grow and create more jobs for locals.

The Minister explained that from Patchewollock to Brim, Sheep Hills and beyond, the Silo Art Trail is attracting thousands of tourists from around Victoria and further afield.

That is great news for the Wimmera and Mallee economies.

Minister for Creative Industries Martin Foley furthered that regional Victoria is a hub of creativity.

They are proud to support these iconic installations that show that creativity off and tell the story of the Wimmera and Mallee regions.

Member for Western Victoria Jaala Pulford commented that there is nothing like the stunning silo art trail in the heart of the Wimmera, which is rich with history and culture.

It is a privilege to see it get the attention it rightfully deserves.

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