Search
Close this search box.

We are creating some awesome events for you. Kindly bear with us.

Augmented reality improves movie experience for the hearing impaired

Photo Credit: University of Auckland

Researchers from the Auckland Bioengineering Institute, at the University of Auckland, have developed a new technology that allows the hearing impaired to watch a movie at whatever cinema they like, and never miss a line of dialogue.

According to a recent report, the Vivify headset uses augmented reality to project subtitles below the cinema screen.

History behind the device

The system was developed by two researchers when they were both studying their PhD at the Institute.

The idea for the device came out of a late-night conversation, when they were planning to watch a movie and one of the developers, who is hearing impaired, expressed his wish that more movies came with subtitles.

Subtitle data is included in most movies, but cinemas in New Zealand rarely use it, so cinematic options for the hearing-impaired are extremely limited.

Their idea went on to win the Velocity Challenge at the University of Auckland in 2015 worth NZ$ 1,000, which they used to develop the first prototype.

Challenges faced

During its beginning stages, the most challenging aspect of the project was finding someone in the cinema industry to speak with so that they can learn if their idea was viable and if the industry would support such technology being used in cinemas.

Eventually they managed to present their idea to one of the cinemas, which thought it a good one and encouraged them to develop the headsets.

The pair established the start-up company, Vivify, in 2017.

Changes and future plans

The initial prototype was “was pretty bulky”. However, several iterations have been done since then. Changes were made in response to feedback from people participating in pilot trials.

These trials had participants wear the headsets while watching a movie.

One of the changes was finding a way to make the subtitles stay in place when people turned their heads, to talk to their neighbour, for instance.

The subtitles would follow the user, which can be annoying and distracting.

While their current prototype involved customising off-the-shelf headsets, they plan to build headsets from scratch, make them more aesthetically pleasing and lighter.

The current prototype model is connected to an iPhone that comes with the headset, but if they can dispense with the phone it make the headset much lighter.

They are also working on adding other languages and expect to have Chinese subtitles working by the end of June.

Trial underway

The current trial may reveal the need for further refinements but there is already good evidence that the headsets will be very much in demand.

They have received a lot of requests from across New Zealand, asking them to run trials in cinemas in their cities. This outpouring of requests is very encouraging, showing that there is clamour for this technology.

The pair also plans to run free trials over the next few months which, for interested participants, will include a free movie admission and the free use of the headsets.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.