The first businesses to undergo a digital transformation under a new Australian Government initiative have been announced, with businesses to receive up to $20,000 in digital support as part of the Digital Champions initiative.
Australia’s Minister for Small and Family Business, Senator Michaelia Cash, on Tuesday announced the first businesses selected out of a total of 100 to get the $20,000 each.
Government initiative to help small businesses on their digital transformation journey
“I applaud the enthusiasm and passion of the business owners who have stepped forward and embraced this opportunity to take their business to the next level of success,” Minister Cash said.
Out of the 100 businesses, 15 have been selected to be digital champions and are receiving additional support and guidance from high profile digital mentors.
The Small Business Digital Champions Project will provide 100 Australian small businesses with a comprehensive digital transformation for their business valued up to $20,000 in digital products and services.
“These Digital Champions will each have access to a personal mentor’s extraordinary wealth of knowledge — absolutely inspirational business leaders like, Michelle Bridges, Larry Kestelman and Dr Sam Prince, founder of Zambrero, to name just a few,” Minister Cash said.
Australian small businesses must get digitally engaged to become more productive
The Minister cited data from the Australian Bureau of Statistics showing that only 50% of Australian businesses have a web presence, with even less using software for accounting and invoicing.
However, when small businesses are digitally engaged, they are 50% more likely to be growing revenue, eight times more likely to be creating jobs, and 14 times more likely to be innovating new products or services.
“No longer is there a choice when it comes to digital engagement. If you want your business to succeed in today’s economy, you must use digital technologies,” Minister Cash said.
“Helping small businesses invest in their digital capability will help them reach their full potential and will strengthen the small business sector, creating more jobs and an even stronger economy for all Australians.
“It is my great pleasure to announce the first businesses to join the Digital Champions project and I wish them and all the Digital Champions every success on their transformational journey.”
The 15 Digital Champions are from a diverse range of businesses, chosen to represent the wider small business community.
