February 21, 2024

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Chinese Cities Step Up Local E-commerce

It’s a local initiative that’s giving people the support needed. It’s a win-win situation facilitated by digital adoption and the unifying power of Information and Communication Technology (ICT). Plus, it’s teaching everyone to gear up toward technology.

Now, more than ever, the need to better leverage e-commerce to sell high-quality agricultural products to more consumers and make logistics services more efficient and cost-effective has become more pronounced for local Chinese businesses. To bridge that gap, various cities in China have carried out helpful explorations to enhance their brand building and improve logistics systems.

In recent years, digital has become the solution for local entrepreneurs’ woes. Flourishing e-commerce in vast rural areas across China has served as a new platform for the circulation of agricultural products, broadened the channels for farmers to increase their income, and stimulated the potential for rural vitalisation.

The picture before was not so pretty. As a matter of fact, many farmers have had trouble selling their high-quality agricultural products online. For starters, there’s the question of credibility. One concrete example is the case of Wuchang rice, a sought-after brand. One Yu Dianhong, a resident seller in Lujia village, Minle Korean ethnic township, Wuchang city, had to show a photo of his ID every time people question the authenticity of his Wuchang rice.

For Yu, things started to change in 2015: Wuchang city created a website to publicise information about products under the city’s rice brands. What’s more, they established rice traceability and an anti-counterfeiting system based on the agricultural Internet of Things (IoT).

The website can help consumers easily confirm the authenticity of my products. And after scanning the QR code on the packaging, they can find out which village the rice was grown, who grew it, what variety it belongs to and what the quality report says.

– Yu Dianhong, Wuchang Rice Seller

The results speak for themselves. After the website, Yu experienced his sales more than doubled.

The brand-building brings rural e-commerce onto the fast lane of development. By making efforts to continuously promote the construction of regional public brands of agricultural products, cities can:

  • Increase the appeal of local characteristic agricultural products
  • Facilitate large-scale production
  • Standardised management and industrialised operation
  • Improving the quality, efficiency and market competitiveness of rural e-commerce.

Technology has indeed helped local businesses flourish. With electric vehicles running on rails, local businesses of navel oranges need not navigate high mountains and steep slopes on foot, minus the cost. As one community manager disclosed: “The transportation cost per kilogram of the fruit used to be 0.24 yuan, but it has now been cut to 0.1 yuan, which means a reduction of 35,000 yuan in total a year.”

In Zigui, there are 588 routes for on-rail vehicles stretching 119,300 metres in length, which help transport navel oranges from more than 2,667 hectares of orchards in mountains to the roadside. After the navel oranges are transported out of the mountains, the next step is to take them from villages to the market, for which Zigui county mobilised local express delivery companies, e-commerce enterprises, and rural comprehensive transportation service stations and built a village-level logistics service system.

China’s digital transformation is making things happen. ICT is making inroads into rural societies that before, were left with the slow pace of old technology.

The Asian country is helping other nations when it comes to digital adoption and, recently, had a tie-up with Egypt. Moreover,  it wants to cooperate with the global community too. Recently, China has expressed it is willing to discuss and come to an agreement with other nations when it comes to Financial Technology (FinTech), another emerging technology changing the world as we speak, as reported on OpenGov Asia.

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Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

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CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

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SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

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HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

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IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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