February 24, 2024

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Digital Roadmap to Boost Philippine E-Commerce Industry

As Filipinos adapt to digital technology in the midst of the pandemic, the Philippines Trade Secretary believes the country will be the next technological leader in Southeast Asia. “The Department of Trade and Industry (DTI) agrees with the Digital Pilipinas Movement that the Philippines has the potential to be a technological leader in Southeast Asia in the future. And, like everyone else here, we know that this can only be accomplished through a whole-of-society approach, that is, all of us working together to rebuild better in the post-pandemic tomorrow,” he said at the Digital Pilipinas Movement’s launch. He also cited encouraging statistics demonstrating that the country is “built for e-commerce.”

According to the Trade Secretary’s 2021 Digital Report, the Philippines remains the world’s top internet and social media user. He also stated that e-commerce adoption in the Philippines increased to 80.2% this year, up from 70% in 2019 and 76% in 2020.

We saw this especially last year, with e-commerce coming to our rescue during the COVID-19 pandemic. Many online businesses filled the void left by brick-and-mortar businesses affected by the community lockdowns. Online retail, delivery services, online entertainment, digital services, telehealth, work from home arrangements, digital payments have helped us in the past year and continue to do so until now.

– Department of Trade and Industry Secretary

OpenGov Asia reported that The Philippines, the second-most populous country in Southeast Asia, is a large and rapidly developing e-commerce market. The Philippines has a digital population of more than 67 million people, with a low income but high growth, attracting both local and regional companies competing against a dominant player.

Despite this, e-commerce accounts for less than 1% of total sales in the Philippines, the market is expected to grow at a high double-digit rate in the coming years. Though not as mature as Malaysian e-commerce or as thriving as Indonesian e-commerce, the Philippines’ population of more than 100 million people makes the country very appealing.

The improving telecommunications infrastructure, as well as the growing proportion of the population with internet access, particularly via mobile phones, are some of the key factors that will position the Philippines as a major player in Southeast Asia e-commerce in the near future. Entrepreneurs are also registering their businesses through online platforms and prefer digital payment, the DTI chief added.

“In 2020, more than half of total applications for Business Name registration and other related transactions were processed within eight minutes and 83% within an hour. We also saw a shift in the business payment preferences of many of our applicants for Business Names, which saw 67% registration fees made via online payment gateways versus the traditional over-the-counter or DTI cashier method,” he said.

He then asserted that the launch of the e-Commerce Philippines 2022 Roadmap will propel the country to become a technological leader in the region. The roadmap envisions 1 million e-commerce businesses by 2022, up from half a million last year. It also intends to train a digitally literate workforce to support the expanding e-commerce industry.

“To push this further and to fulfil the order of the Philippines President last year that the long line or queue should disappear finally, DTI is initiating a GovTech project for e-commerce. He added the DTI e-Commerce Office is working with the Department of Information and Communications Technology (DICT), AIM-DBI Foundation, and incubator Dado Banatao.

The new project will obtain propositions from local start-ups for innovative government technology solutions. The government remains committed to taking the lead in enabling the country’s various stakeholders to ensure that our people reap the benefits of e-commerce, including the jobs and employment it creates. But we are also confident that, with everyone working together, our country will be able to ride the wave of technology into the future and become one of the region’s technology leaders,” he concluded.

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Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

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CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

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SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

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HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

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IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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