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Rattles and pacifiers don’t make the cut for kids these days. In an era of smart phones, young and old are hooked to their devices. But what is often overlooked is the vulnerabilities users are unknowingly exposed to.
OpenGov Asia had an opportunity to interview Stephan Neumeier, Managing Director APAC Kaspersky Lab, and Vitaly Kamluk, Director of GReAT (Global Research and Analysis Team) APAC Kaspersky Lab. In our last chat with Stephan, he commented on the changing cybersecurity landscape in APAC. This time, we chat about how their company is engaging in cybersecurity education in both Singapore and across the region.
Making Cybersecurity Education a Priority
According to their analysis, APAC has a mixed level of cybersecurity awareness level. Higher income countries like Singapore and Australia, are more mature. Necessary legislation and cybersecurity bills are in place to protect government organisations, enterprises and the average citizen. However, Stephan notes that emerging economies in the region do not necessarily demonstrate equal levels of expertise in charting a cybersecurity strategy.
A generally younger demographic and type of device used and adds to the complexity. A young populous, tech savvy nation multiplies the spread of infection in terms of speed and quantity.
Stephan shared, “Millennials have access to fast internet connection – 4G…In these emerging countries, the use of Android is more popular because it is cheaper than an iOS device. If these iOS devices are not secured, because it is an open system, then they can be very vulnerable. This younger generation also has a lack of cybersecurity awareness. The combination of a lack of cybersecurity awareness with the lack of the right security infrastructure, leads to huge vulnerabilities for these types of countries.”
Although the younger generation in these countries might be more educated, Stephan warns against assuming a link to cybersecurity awareness. The link is tenuous. Hence, governments and educators must actively seek new avenues to raise awareness.
“Millennials should be educated when it comes to cybersecurity. However, the level of awareness presently is not at where it should be,” explained Stephan.
The Singapore government too is not quick to assume. Across the various levels of education, educators are creating opportunities for students to learn about cyberthreats.
Kaspersky Lab has been working closely with many universities and polytechnics in Singapore on various projects.
At the secondary level, Catholic High School and Anderson Secondary School have engaged Kaspersky Lab to conduct career and cyber wellness talks for their students. Vitaly also shared that a secondary school in Singapore had approached Kaspersky Lan to verify their school’s cybersecurity program. At first glance, he was surprised at how comprehensive was. Later, he learnt that they had engaged another cybersecurity vendor to develop the program but had wanted to crosscheck.
Nonetheless, Vitaly is supportive of such initiatives. He said, “That’s the way to go – to approach private sector vendors to help with the [cybersecurity] curriculum.”
Additionally, with all the free study material available online, there is no reason why educators are hindered from teaching students good cyber hygiene practices.
Cybersecurity is No Child’s Play
The latest demographic they are zooming in on, however, are those who are still in primary school.
In a recent initiative, the company launched a storybook initiative to educate primary school children and their families on internet safety. The book is titled ‘Kasper, Sky and the Green Bear’.
According to Stephan, it is not too extreme to educate children at such a tender age. Since many already own their personal mobile device, they could easy fall prey to malware scams or offer personal information in return for free games or music. Thus, Stephan opines, “If you start at secondary school, you’ve lost them already.”
What’s more, if children are well informed about cyberthreats, they can be evangelists in their homes on good cyber hygiene habits. Elders who might not be aware of online scams could learn a thing or two from the young ones. This revolutionises how education is traditionally thought about.
For more tech savvy parents, this is what Stephan advises, “You should educate on a basic level – on what kinds of threats are out there, what they should click, what they should not click. If they’re using a smart phone already, what should they do with that…Really just raising awareness that it’s dangerous out there. When they’re surfing the web and they do not have a basic understanding of certain behaviours and threats, it could be dangerous for them and the family.”
“Awareness needs to be raised at the student level, but we are also raising awareness among the parents…Most of the parents are completely helpless. They know they’re kids are online, they have their smart phones already, and are alone with computers in their rooms, yet they don’t know what they are doing.”
He advised, “Parents need to know what kind of language they should use when they talk to their kids, in order to raise awareness. But they also need to know what kinds of technologies are available out there to help them.”


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Singapore’s Minister for Communications and Information, Josephine Teo, unveiled Singapore’s Digital Connectivity Blueprint (DCB), which establishes the orientation for Singapore’s digital connectivity’s next frontier.
Singapore’s Infocomm Media Development Authority (IMDA) partnered with a cloud computing company to launch a Joint Innovation Centre (JIC), a first-of-its-kind in Southeast Asia and appointed 18 high-potential tech professionals as SG Digital Leaders under the SG Digital Leadership Accelerator.
The Blueprint was created in collaboration with the Advisory Panel on Digital Infrastructure, which is co-chaired by Dr Janil Puthucheary, Singapore’s Senior Minister of State, Ministry of Communications and Information, and other industry partners. It outlines strategic priorities and moves into new frontiers to stay ahead of the curve.
Reports cited that Singapore will continue to invest ahead of demand and plan holistically for the whole digital infrastructure stack, including hard infrastructure, physical-digital infrastructure, and soft infrastructure, to guarantee that the digital infrastructure is future-ready.
The nation is committed to staying ahead of the competition by expanding digital connectivity to provide better lifestyles and new opportunities for people and businesses. Hence, Singapore will increase its focus on the following strategic priorities:
- Provide enough capacity for underwater cable landings to double in the next ten years.
- Within the next five years, build seamless end-to-end 10 Gbps domestic connectivity.
- Ensure digital infrastructure has world-class resilience and security.
- Create a roadmap for the expansion of new Green Data Centres and push the sustainability envelope.
- Increase the use of the Singapore Digital Utility Stack to broaden the benefits of smooth digital transactions.
Also, Singapore will make movements in more fledgling and frontier areas to capitalise on future opportunities:
- Push for a Quantum-safe Singapore within the next ten years.
- Lay the groundwork for widespread autonomy.
- “Green software” to reduce heightened computing by establishing a nascent ecosystem for sustainable software.
- Use Low Earth Orbit satellite services to enable creative solutions in critical industries.
The Blueprint lays a solid foundation for Singapore to achieve better opportunities, stronger trust, and empowered communities.
In addition, Tan Kiat How, Singapore’s Senior Minister of State, Ministry of Communications and Information, met with the 18 Singaporeans designated as SG Digital Leaders from 16 companies. This is part of IMDA’s initiatives to develop Singaporean leaders in the ICT ecosystem for leadership roles in the digital economy.
The SG Digital Leaders are founders of high-growth tech start-ups, executives at large corporations (MNCs), and inventors creating world-changing technology. These executives come from a variety of backgrounds, lead regional teams, and have experience in Artificial Intelligence (AI), Machine Learning (ML), data, software, and engineering.
The JIC will provide exclusive access to the latest tech showcases and demonstrations, innovation methodology for successful adoption and deployment, and workshops for design thinking, among other things, to inspire corporates and public sector organisations to accelerate industry innovation and support the growth of promising start-ups.
Modern digital infrastructure is critical to Singapore’s growth and prosperity. Businesses and consumers may access information and services more easily with improved connections, boosting innovation and economic competitiveness.
Process automation and digitalisation increase efficiency and production while decreasing expenses while smart city solutions improve resource management and overall quality of life. A well-developed digital infrastructure ecosystem attracts investments and encourages digital economy growth.
Data-driven decision-making gives policymakers more authority. Singapore’s emphasis on contemporary digital infrastructure positions it as a digital age global leader prepared for long-term growth and development.
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Researchers from Singapore General Hospital (SGH), A*STAR’s Genome Institute of Singapore (GIS), and Duke-NUS Medical School have used artificial intelligence (AI) to speed up the identification of vital biomarkers that can identify patients with chronic myeloid leukaemia (CML) at diagnosis who will not respond to standard therapy.
These patients may be eligible for a life-saving bone marrow transplant in the early stages of the illness with this favourable prognosis.
A genetic mutation that causes a tyrosine kinase enzyme to turn on permanently causes CML, a specific type of blood cancer. In the bone marrow, a blood stem cell experiences a mutation that transforms it into an aggressive leukaemic cell that eventually takes over the creation of healthy blood.
Tyrosine kinase inhibitors (TKI), which turn off the tyrosine kinase that the genetic mutation switched on as a result, are the standard treatment for CML. But not everyone reacts the same way to these medications. Some individuals respond very well to the point that their life expectancy would be regarded as typical, at the other end of the range.
Besides, some individuals do not respond at all, and their sickness develops into a severe condition known as a blast crisis that is resistant to all sorts of conventional therapy.
Finding out if a patient is resistant to TKI therapy earlier could make the difference between survival or early death because the only cure for blast crisis is a bone marrow transplant, which would be most successful when carried out during the early stages of the disease.
“Our work indicates that it will be possible to detect patients destined to undergo blast crisis when they first see their haematologist,” said the study’s senior author and associate professor, Ong Sin Tiong of Duke-NUS’ Cancer & Stem Cell Biology (CSCB) Programme.
He added this may save lives since bone marrow transplants for these patients are most effective during the early stages of CML.
Researchers made an “atlas” of cells by taking samples of bone marrow from six healthy people and 23 people with CML before they were treated. The map let them see the different types of cells in each sample and how many of each type there were. Researchers did RNA sequencing on a single cell and used machine-learning methods to figure out which genes and molecular processes were on and off in each cell.
The work found eight statistically important things about the bone marrow cells before treatment. These things were linked to either sensitivity to treatment with a tyrosine kinase inhibitor or strong resistance to it.
Patients were more likely to react well to treatment if their bone marrow samples showed a stronger tendency toward premature red blood cells and a certain type of “natural killer cell” that kills tumours. As the number of these cells in the bone marrow changed, so did the way the patient responded to treatment.
The study could lead to drug targets that could help people with chronic myeloid leukaemia avoid or delay treatment resistance and blast crisis.
Associate Professor Charles Chuah from Duke-NUS’s CSCB Programme, who is also a Senior Consultant at the Department of Haematology at SGH and National Cancer Centre Singapore (NCCS), cited that the results of treating chronic myeloid leukaemia have gotten much better over the years and that patients now have many options. Knowing which treatment works best for each patient will improve these results even more, and they are excited about the chance of doing so.
The team hopes to use the results to make a test that can be used regularly in hospitals to predict how well a treatment will work.
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Prime Minister Pham Minh Chinh and Australian Prime Minister Anthony Albanese, during a recent meeting, witnessed the formal exchange of multiple cooperation agreements between their countries for science and technology.
The exchange of agreements encompassed a Memorandum of Understanding (MoU) between Vietnam’s Ministry of Science and Technology (MoST) and Australia’s Department of Foreign Affairs and Trade (DFAT) focused on enhancing collaboration in the domains of science, technology, and innovation. The agreements are anticipated to reinforce bilateral cooperation, fostering socio-economic progress in both nations.
Prime Minister Pham said the meeting with his Australian counterpart was successful. Both sides comprehensively reviewed all areas of cooperation between the two countries and noted the effective development of the bilateral ties. Political trust, mutual understanding, and respect have been increasingly consolidated through the regular exchange of high-level delegations and contacts.
Notably, economic and trade cooperation has emerged as a prominent area of success, with bilateral trade increasing by 30% to reach nearly US$ 16 billion in 2022. The Minister also emphasised the significant strides made in defence and security cooperation, particularly in peacekeeping operations and cybercrime.
According to Deputy Minister Bui The Duy of MoST, the objective of the agreements is to establish conducive circumstances for the exchange of information regarding science, technology, and innovation endeavours. It aims to identify shared interests in enhancing the partnership, encompassing the activities of the Vietnam-Australia Partnership Programme on Innovation (Aus4Innovation).
The two sides also signed an MoU on the exchange of information on money laundering and terrorism financing between the State Bank of Vietnam (SBV) and the Australia Transaction Reports and Analysis Centre (AUSTRAC).
Vietnam has become one of the 17 prioritised countries in Australia’s innovation strategy. The Australia-Vietnam Enhanced Economic Engagement Strategy has opened doors for both nations to enhance their collaboration in the fields of science, technology, and innovation. Knowledge and innovation have emerged as key foundations of the strategic partnership between Vietnam and Australia.
In Vietnam, a National Strategy for Science-Technology and Innovation Development until 2030 has been issued, highlighting that promoting science, technology, and innovation is the leading national policy playing the role as the main motivation for growth.
The Aus4Innovation initiative was unveiled during the APEC Economic Leaders’ Week in 2017 to support Vietnam in building a robust national innovation system. It aims to assist the country in preparing for and capitalising on the technological opportunities presented by the Fourth Industrial Revolution. The initiative also aims to shape Vietnam’s innovation landscape in the realm of science and technology. Aus4Innovation helps discover emerging fields in the transformation of digital technology, experiment with new partnership models between organisations in public and private sectors, enhance Vietnam’s capability in technology, and formulate policies relating to innovation.
It implements programmes to improve Vietnam’s innovation capacity through research commissioned to underpin preparedness for a digital future, industry-relevant research and technology transfer in agriculture, and modes of creative thinking in education to feed an entrepreneurial and start-up economy.
The Aus4Innovation programme is financially supported by DFAT and co-sponsored by the Commonwealth Scientific and Industrial Research Organisation (CSIRO). It is implemented in collaboration with MoST.
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The prospective economic, social, and technological benefits of transforming Singapore into an open and trustworthy global artificial intelligence (AI) hub are substantial. It can place the nation at the vanguard of AI innovation and enable it to shape the future of this transformative technology.
The Ministry of Communications and Information (MCI) and a major technology firm announced their intention to work together to strengthen Singapore’s AI national vision and strategy. This strategic partnership may support the adoption and development of innovative, responsible, and inclusive AI technologies to maximise opportunities arising in Singapore and the region.
Director of the Digital Economy Office at MCI, Andrea Phua, stated that they welcome the opportunity to collaborate with the tech giant as they develop their plans to support the growth of the digital economy and realise the benefits that AI brings to individuals and businesses in a safe and responsible manner.
Singapore’s technology ecosystem has access to next-generation AI infrastructure, industry-leading GPU hardware, the Vertex AI platform, and AI-managed services and tools to implement AI at scale.
The partnership will seek to::
- Accelerate the development of home-grown AI technologies: A marketplace for developers and businesses to access the best of AI solutions and foundation models, allowing them to build conversational AI, enterprise search, and other capabilities;
- Build a sustainable pipeline of talent for the future AI economy: Skill-building initiatives to strengthen AI capabilities and competencies, including possible assistance for eligible startups to leverage an open AI ecosystem;
- Supercharge the adoption of cloud AI technologies in Singapore: Development of incubators and accelerators that encourage developers, entrepreneurs, and companies to innovate with generative AI (Gen AI) technologies; and
- Root Singapore’s AI progress in Responsible AI: Possible collaboration in AI governance and Responsible AI principles implementation.
By becoming a global AI centre, Singapore can attract world-class talent, researchers, and businesses. This promotes collaboration and the exchange of knowledge, resulting in innovation and the creation of cutting-edge AI technologies.
Several industries, including healthcare, finance, transportation, and manufacturing, will be transformed by AI. By positioning itself as a global AI hub, Singapore can attract investments, foster local startups, and generate high-paying employment, thereby fostering economic growth and prosperity.
Singapore has the potential to become a centre for AI education and talent development. By providing high-quality training programmes, seminars, and research opportunities, the nation can produce a workforce with AI expertise. This can satisfy the increasing demand for AI professionals and alleviate the talent shortage in this field.
Singapore, as a global AI centre, can serve as a testing ground for AI-based solutions and applications. The nation’s well-developed infrastructure, supportive regulatory environment, and diverse population make it an ideal location for the deployment and development of AI technologies. This enables businesses to validate their products, gain real-world insights, and iterate their solutions.
Through initiatives such as the Model AI Governance Framework, Singapore has demonstrated a commitment to ethics and trust in AI. Singapore can influence and define international standards for responsible AI development and deployment if it continues to develop as a global AI hub. This contributes to the development of AI technologies that respect privacy, impartiality, and transparency.
Singapore, as an open and trusted global AI centre, has the potential to become a regional leader in AI. This can entice regional enterprises and organisations to cooperate with Singaporean partners, resulting in a thriving Southeast Asian AI ecosystem. Singapore’s AI leadership may also assist drive regional initiatives, boost information sharing, and improve the region’s overall capabilities.
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Trials of specialised long-range drones will be conducted by the peak body for aquatic safety in NSW in June 2023 along the far north coast. These drones have been specifically designed to enhance safety, improve emergency responses, and aid in natural disaster situations, both offshore and on our beaches.
Supported by funding from the NSW Government Department of Primary Industries, the Long-Range Uncrewed Aerial Vehicle (UAV) project seeks to not only extend the existing surveillance programme but also broaden its scope to encompass a more extensive portion of the NSW coastline.
The project’s primary objective is to explore the capabilities of this new generation of drones and their potential applications in enhancing public safety, not only in coastal areas but also in diverse scenarios such as flood and bushfire emergencies, as well as search and rescue operations.
By leveraging these specialised long-range drones, the project aims to assess their effectiveness and determine how they can be integrated into emergency response strategies to provide comprehensive coverage and swift assistance during critical situations.
During the trial, real-life scenarios will be simulated to ensure the safe operation of various types of drones capable of extended flights and operating beyond the visual line of sight (BVLOS). Currently, the aquatic safety company boasts the largest coastal UAV surveillance programme in the Southern Hemisphere.
The efficacy of the company’s drone capability was evident during the previous year’s floods when they played a crucial role in providing a comprehensive overview of the unfolding disaster across the state. By using drones, the aquatic safety company assisted the NSW State Emergency Service (SES) in gaining a better understanding of the situation and determining the most effective ways to provide support to affected communities. This demonstrated the potential of drones to enhance emergency response efforts and direct resources more efficiently during challenging situations.
The NSW Minister for Emergency Services expressed enthusiasm for the project, highlighting its potential to revolutionise emergency services’ response in various public safety areas, including shark management, fire and flood emergencies, and search and rescue operations. The Minister emphasised the limitless possibilities that this project could bring.
Recognising the aquatic safety company’s expertise in water safety, the Minister acknowledged that long-range drones would enable the exploration of innovative and cost-effective methods to enhance beach safety. By harnessing the full potential of technology, the project aims to leverage advanced drone capabilities to ensure the utmost safety along the coast.
The CEO of the aquatic safety company acknowledged the significant potential of incorporating long-range drones into their operations. Not only would these drones enhance shark surveillance efforts, but they would also enable emergency services to reduce response times during incidents and enhance situational awareness across a wide range of scenarios.
The expansion of their drone capability would provide an increased aerial perspective, allowing for improved monitoring and potentially saving more lives. The CEO expressed excitement about the upcoming trial, eager to witness the performance of different drone types and the possibilities that lie ahead in using this advanced technology.
As of 2022, the global commercial drone market was valued at approximately US$29.86 billion, with projections indicating a compound annual growth rate (CAGR) of 38.6% from 2023 to 2030. Drones have found widespread applications across various industries, including emergency response and filming.
Their demand remains particularly high in the construction and real estate sectors due to their ability to conduct property surveys, provide real-time project updates, enhance safety measures, and mitigate potential accidents on construction sites. The use of drones in business settings has experienced substantial expansion in recent years. Manufacturers and providers of drone software solutions continue to invest in research, development, and innovation to cater to the diverse needs of different markets.
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Taking part in an unprecedented expedition to the Southern Ocean, 14 prominent ocean chemistry laboratories hailing from 12 nations will collaborate to gather crucial oceanic information and assess the methods employed in measuring oceanic parameters.
The Australian national science agency, CSIRO, assumes leadership in the ground-breaking International Nutrient Intercomparison Voyage (INIV), a 14-day endeavour aboard their research vessel, the RV Investigator. Departing from Hobart on 5 June 2023, the mission aims to advance the understanding of oceanic dynamics.
The Chief Scientist of the voyage and Principal Research Engineer at CSIRO expressed that this extraordinary expedition presents a valuable chance for international laboratories to join forces and exchange their expertise.
By collecting data crucial for monitoring the well-being and productivity of the oceans, the voyage serves as a unique platform for collaboration and cooperation among global ocean chemistry laboratories. Over the course of 14 days at sea, the participating scientists will work closely together, employing standardised, state-of-the-art technologies and methods in their comprehensive ocean sampling efforts.
The dataset obtained from this expedition holds exceptional value as winter voyages to the Southern Ocean are infrequent due to the challenging oceanic conditions during this season. Furthermore, the data collected during this voyage will play a crucial role in bridging an information gap within existing records. This newfound knowledge will enhance researchers’ understanding of the fluctuations in nutrient levels throughout the Southern Ocean across different seasons of the year.
The Southern Ocean plays a crucial role in mitigating the effects of human activities, as it absorbs approximately 40%of carbon dioxide emissions. Additionally, its nutrient-rich waters sustain essential food webs and support overall productivity.
To study oceanic properties and nutrients, the participating researchers will utilize the advanced oceanographic instruments and onboard laboratories available on the RV Investigator.
A key technology employed for this purpose is the CTD (conductivity, temperature, depth) instrument, which enables the collection of seawater samples from various depths in the ocean. Capable of being deployed to depths of up to 6000 meters, the CTD instrument can gather up to 36 seawater samples from different points along the water column. The teams anticipate amassing and analysing over 5000 seawater samples throughout the course of the voyage.
A researcher from the Japan Agency for Marine-Earth Science and Technology (JAMSTEC) emphasised the significance of the voyage in establishing a worldwide network among laboratories. In light of the swiftly evolving oceanic conditions, comprehending these changes holds the utmost importance.
The expedition is expected to not only enhance the overall quality and consistency of the global database but also offer a distinctive platform for educational networking and fostering future collaborations.
During the voyage, the participants will engage in a series of workshops and presentations aimed at sharing the knowledge acquired with their colleagues on land. Additionally, as part of the World Oceans Day celebrations on 8 June 2023, the voyage participants will deliver presentations to school students.
This remarkable expedition serves as a notable collaboration in the realms of science, education, and training. It plays a pivotal role in nurturing scientific advancements and cultivating skilled scientists necessary for safeguarding the future well-being and prosperity of the world’s oceans.
The participating countries in this voyage encompass Japan, China, South Korea, the United States, the United Kingdom, Canada, Brazil, Argentina, Spain, the Netherlands, France, and Australia.
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Dr Tan See Leng, Minister for Manpower and Second Minister for Trade and Industry launched the Jobs Transformation Map (JTM) for Retail as a guiding resource to help retail companies plan and ensure that their workforce is equipped with the necessary skill sets to meet evolving business needs.
Following the release of the Retail Industry Transformation Map (ITM) 2025 in October last year, Enterprise Singapore (ESG) and Workforce Singapore (WSG) collaborated with the Ministry of Manpower to create the JTM, which was supported by SkillsFuture Singapore (SSG).
Singapore National Employers Federation (SNEF), in collaboration with the National Trades Union Congress (NTUC), has been designated as a programme partner for the Jobs Skills Integrator for Retail (JSIT-R).
The JSIT-R is a dedicated intermediary that offers retailers end-to-end solutions for workforce transformation, staff training, and job matching services. When engaging with retailers, the JSIT-R will consult the JTM.
Retail trade associations and chambers (TACs) have signed a Memorandum of Understanding (MoU) with SNEF and NTUC to demonstrate their support for the JSIT-R and the implementation of the JTM. TACs are committed to reaching out to and collaborating with over 1,100 member companies and other retailers to accelerate employment transformation for their workforce of about 94,000 employees.
To ensure that the Retail sector can continue to attract and retain talent while also creating quality jobs, a study was conducted to identify future industry trends as well as anticipate how future job roles and required skill sets must change to create new opportunities and meet evolving business needs.
Four major trends and opportunities have been identified:
- Shifts in consumer needs as a result of changes in lifestyle, preferences, and awareness;
- Emergence of new retail models (e.g., omnichannel, customer-centric retail experience, and innovative business model) that enable enhanced brand and shopping experiences;
- Using data analytics and improvements in retail technology to increase productivity and efficiency;
- Create a resilient and agile supply chain to improve inventory management and enable more fulfilling alternatives in an increasingly complicated and turbulent supply chain environment.
The JTM analysis highlighted existing work roles that are likely to change somewhat or significantly, such as sales associates and store managers. Changes such as new technology and shifting consumer needs will transform these jobs.
A fundamental recommendation in the JTM report for adapting to these trends and technology improvements is to transform the workforce through human capital development programmes that include training, job redesign, and skills-based career progression pathways.
Such efforts would allow employees to focus on more value-added work and plan their evolution, which would help the growth of businesses.
Some emerging job roles include Sustainability Specialist, Product Innovator, Customer Experience Manager, Customer Intelligence Analyst, Omni-channel Manager, Digital Marketer, Digital Transformation Manager, UI/UX Designer and Full Stack Developer.
Further, retailers can stay competitive in a continuously changing industry by utilising data analytics and developments in retail technology. It helps them to provide personalised experiences, optimise operations, and boost customer satisfaction, resulting in higher profitability and long-term success.
The utilisation of data analytics and improvements in retail technology is critical for merchants looking to increase productivity and efficiency. Retailers can obtain important insights into customer behaviour, preferences, and market trends by leveraging the power of data analytics.
This data enables them to make data-driven decisions, improve inventory management, personalise marketing efforts, and improve overall operational efficiency.