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HKUST Partners to Empower Future Digital Talent

The Hong Kong University of Science and Technology (HKUST) is joining the “Level Up Digital Talent Program” launched by the world’s largest social media platform recently as the lead partner to nurture future digital talents.

Using the platform’s Blueprint digital marketing materials, the University has aided in the development of a curriculum to equip not just its own students, but those from other partnering universities, with digital marketing skills that would help the younger generation thrive in the new digital era.

To further extend the reach and impact, HKUST’s Entrepreneurship Education Team and the social media company also co-developed a set of digital marketing modules and workshops for university students from HKUST, the Chinese University of Hong Kong, City University of Hong Kong, Lingnan University, the University of Hong Kong and Hong Kong Polytechnic University.

As a pioneer in entrepreneurship education, HKUST has seen an increasing need in bridging the skill gap among the younger generation in harnessing social media as a digital marketing tool. Thus, in this new semester, the University has launched ENTR1001 – a credit-bearing entrepreneurship course offered by the HKUST’s Division of Integrative Systems and Design for students at HKUST as well as those from Lingnan University, and the Singapore University of Technology and Design.  Students from the three universities will work in teams to put marketing theories into practice, much like the future of work.

Live training sessions will be provided by social media company’s Blueprint trainers and HKUST teaching staff, where students can develop social media skills, and equip themselves for the digital marketing field. Students who successfully complete the ENTR 1001 course or the workshop will receive free vouchers from the company, which they can use for taking their examinations. Those who pass will gain certifications that would allow them to join the social media giant’s Certification Career Network, where they will be able to share profiles and credentials directly with top-end employers.

Other interested parties are also welcomed to attend the workshop but they would have to take the examination at their own costs. HKUST students face a dynamic environment, filled with complex challenges that need to be addressed by transdisciplinary and innovative solutions, according to Prof. King Chow, Acting Dean of Students at HKUST.

He noted that HKUST believes everyone should be entrepreneurial – curious about the world, driven, collaborative and risk-embracing. These are key qualities of future talents. The University’s leadership is delighted to join hands with the social media company to nurture future digital talents by offering different learning opportunities for students from HKUST and other local and global universities.

Meanwhile, the social media giant will also launch a “Digital Marketing Master Class for NGOs” in collaboration with The Hong Kong Council of Social Service Institute to equip NGO practitioners with the necessary skills, knowledge and resources to cope with the rising challenges and changing dynamics of the social environment. Students who complete the workshops and obtain certificates may have the opportunity to work together with selected NGOs on their digital marketing campaigns.

The Global Digital Talent Acquisition Market was valued at US$41.2 billion in 2019 and is expected to reach US$79.6 billion by 2027, at a CAGR of 8.58% during the forecast period. According to the report, based on skill segment, AI developers are the fastest-growing sub-segment in the digital talent acquisition market owing to numerous platforms that have been created to upscale digital talent skills over the years, as the emergence of AI in talent management.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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