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How Gamification May Help People Use Analytics Tools

How Gamification May Help People Use Analytics Tools

Many organisations have started using advanced analytics to enhance their organisation's decision making. But it is not that easy. First of all, using advanced analytics is a technological challenge. You not only have to identify the correct data, but also develop the right tools (for example, predictive algorithms). And this is only the easier part. Next, you have to get your people to use the tools that you have developed. So why are people so important? Let us see.

Decision making cannot be dehumanised

Automating routine decisions with data derived from advanced analytics is easy, but what about decisions where you need experience and expertise? Think about a banker contemplating a business loan. The loan seeker can produce documents which pass the scrutiny of the analytics program. But we have seen how such decisions can be erroneous. Many South Asian countries are burdened with heavy NPAs. These loans were released after thorough scrutiny of data. This means, analytics can codify the logic, but they cannot be a replacement for human judgement.

Moreover, such advanced analytic tools have a steep learning curve. If the decision maker does not want to learn the tool and improve his outcomes with it, your investment is as good as wasted. This is one of the reasons why some people have proposed that gamification may encourage people to use such tools.

coolideas

What is gamification and how can it help?

Gamification is the use of motivational techniques, like those used by the videogame industry, to get people to take certain steps. Anyone who has played videogames or has teenagers who play videogames in their house knows the amount of time a teenager will put into reaching the next level in the game. Psychologists say that the gamers may be tapping into some primitive human drive for mastery, autonomy and a sense of purpose. The social factor is also important. For example, gamers like to compete against one another and compare notes.

Can this concept be used to encourage the decision makers in an organisation to use analytical tools? Yes, it is possible. Some companies have already gamified big data analytics.

 

How is Government Using this

All Government are using this platform to engage with citizens, in fact they are using them to create the game.  For example, in Singapore HDB has launched “Cool Ideas” where it’s calling for ideas from the citizen to make the space around the HDBs fun and beautiful.  As you submit your idea, you earn a badge.  The more you play the more you earn and the better you make your environment.  This particular competition ends on the 31st of October. 

 It gets better.  Some agencies are attaching badges and money to the prize to further incentivise their citizens.  

projectbuild

Project Build

BCA in Singapore has teamed up with Duck Learning and LEGO Education to create Project Build.  The focus is on a Universal Design build environment.  Not only do you get badges and trophies, but you are being awarded with hard cash.  How can you go wrong in submitting a design in making your ‘ramp or playground’ better!

 

Government is tapping into every channel possible. The Public, Private,  Partnership (PPP) has a new P to it – People this now being referred to by many as PPPP!

 

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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