February 25, 2024

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Indonesia: Tech for Sustainable, Smart Tourism

“Smart City” is no longer an unfamiliar term; this concept enables the application of technology in urban areas. Many countries have already implemented Smart Cities in their respective regions. It varies from enhancing the public sector and economy to social aspects. Implementing an intelligent city can improve various aspects of urban life. In the public sector, implementing Smart City can lead to more efficient and responsive services for citizens, such as integrated public transportation and improved security monitoring.

Image credits: itb.ac.id

Smart City creates new opportunities for business growth and innovation in the economic sector. In the social aspect, Smart City can enhance the quality of life for its residents. Better access to healthcare and education services, a cleaner environment, and improved connectivity among residents are some of the benefits that can be obtained.

On this occasion, the School of Architecture, Planning, and Policy Development (SAPPK) at Technology Bandung Institute (ITB) has presided a discussion on the use of technology in the tourism sector. This discussion emphasises the importance of intelligent and sustainable tourism development.

Dr Eng Maya Safira, ST, MT, a lecturer at SAPPK ITB, who presented the discussion, explained that Smart tourism development refers to the strategic and sustainable integration of information and communication technology (ICT), data-based insights, and innovative solutions to enhance the tourism industry. This involves using digital tools, connectivity, and smart infrastructure to create more efficient, enjoyable, and responsible tourist travel experiences while promoting long-term economic, environmental, and social well-being in tourism destinations.

Smart tourism encompasses various aspects, including digital connectivity, data analytics, ICT integration, innovative infrastructure, tourist engagement, sustainability, community participation, security, cultural preservation, marketing, and promotion. “All these components need to be well-integrated to achieve success in developing smart tourism destinations,” said Dr Maya.

The tourism industry relies on information. Therefore, understanding technological changes and tourist behaviours is crucial. Information and Communication Technology enables individuals to easily contribute their opinions, ideas, and creativity, making the connection between travel and technology increasingly close.

She gave the example that Sentosa Island is one of the smart tourism successfully implemented. “Sentosa offers a connected experience with high-speed internet, smart transportation, and interactive digital tools that enhance the visitor experience,” she added.

Additionally, Augmented Reality (AR) and Virtual Reality (VR) technologies at amusement parks enhance the tourism experience. The island is also committed to sustainability by using solar power and other environmentally friendly practices, earning recognition for its innovative tourism initiatives.

Despite offering many benefits, its development also faces various challenges. Some key challenges include high costs in implementing innovative technology, digital inclusivity for all tourists, visitor data privacy protection, system maintenance and compatibility, and maintaining a balance between modernisation and cultural and environmental preservation. However, Dr Maya asserted that the right strategies are needed to address the challenges in intelligent tourism development. This includes stakeholder collaboration, adequate resource allocation, public-private sector partnerships, and developing guidelines and best practices.

Dr Maya believed smart tourism is a trend and a strategic imperative for destinations and businesses. It supports the competitiveness of destinations by meeting the demands of modern tourists seeking seamless, personalised, and sustainable experiences. “Therefore, stakeholders are encouraged to take action by adopting smart tourism strategies combining technology, sustainability, and inclusivity,” displayed Dr Maya.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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