February 24, 2024

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Malaysia ideal testbed for tech products and services

The Minister of Communications and Multimedia stated that Malaysia is the perfect marketing testbed for many products and services, as it is a rich microcosm of Asia.

He noted that with so many dynamic demographics at play, Malaysia can show the marketing world what works and what does not in the marketplace, addressing the Malaysian Chief Marketing Officers (CMO) Awards 2019 event here.

2020 is expected to be a very active year and one that is full of opportunities for the marketing industry. The Minister gave the Asia-Pacific Economic Cooperation 2020 summit, Visit Malaysia 2020, Tokyo Olympics as examples, along with many more other market-activating events.

Malaysia’s transition into digital TV nationwide recently also open up more platforms for marketers. The multiplier effect of this has made the job of differentiation in the marketplace even more challenging.

Here is where the industry is thriving through innovation, creativity and competition. Everyone in the country now has tasks ahead in this respect.

However, the Minister is confident Malaysians will take on the challenges head-on and find the journey both inspiring and rewarding.

Elsewhere in the speech, the Minister pointed out that the Media Specialists Association of Malaysia has recently reported that digital advertising expenditure for the first quarter of this year alone has hit RM335 million, revealing healthy growth amid prevailing cautious sentiments in the industry.

This indicates Malaysia’s digital marketing industry is continuing on a growth trajectory, averaging an increase of 20 percent in digital media investment, year on year.

In spite of this age of fake news and ‘sensationalism’, Malaysians were becoming savvier and mature in their thinking. The marketing industry has a key role to play in this, as now authenticity is the new mantra in reaching out and engaging with consumers.

Growing digital opportunities

The Malaysian government announced the set-up of the National Digital Inclusion Council which aims to create more income opportunities in the digital economy.

The council will comprise representatives from the following ministries: economic affairs; finance; communications and multimedia; women, family and community development; rural development; housing and local government; agriculture and agro-based industry; tourism, arts and culture; transport; entrepreneur development; youth and sports; human resources; and federal territories ministry.

In addition, the government will be focusing on getting the execution right and achieve results as soon as possible. Meanwhile, ministries and agencies are being encouraged to collaborate and work together to benefit Malaysians and earn their trust.

The new initiative is in line with the government’s vision of shared prosperity, uplifting social and economic quality of life for Malaysians through the use of technology.

Highlighting the importance of adopting emerging technologies, developing tech talent and facilitating digital inclusion, Malaysia’s Prime Minister noted that there have also been more local tech companies being recognised globally.

Expanding Malaysia’s digital economy

In 2018, Malaysia’s digital economy expanded RM267.7 billion, contributing 18.5% to the national economy, according to the Department of Statistics.

Information and communications technology (ICT) contributed 18.5% to the country’s gross domestic product (GDP) comprising gross value added of ICT industry (GVAICT) (12.6%) and e-commerce for non-ICT industries (5.9%).

With this in mind, Malaysia developed its 2020 Budget. The local technology industry will continue to receive attention from the government, which is intent on further boosting the capabilities of local SMEs and start-ups, strengthening digital content, embracing digitisation, enhancing e-commerce, and adopting 5G technology.

As Malaysia leans into the implications of an increasingly digital era, SMEs and start-ups will need all the support they can get from the nations they’re in.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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