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MDEC Launches Programme to Support Digital Creative Industry

The Malaysia Digital Economy Corporation (MDEC), the nation’s lead agency in digital transformation, announced that it has successfully generated a combined value of RM42 million in commercial opportunities and sales for the creative content industry at a recent virtual summit.

The event, held virtually for the first time in 2021, saw MDEC leading nine creative companies through top decision and deal-makers to network and drive their businesses forward. The value of the commercial opportunities captured by the companies amounted to RM27.3 million in commercial opportunities and the actual sales amounted to a total of RM15.1 million.

MDEC presented the  Digital Creative Content Market Access & Business Marching Programme (2Ps) at the summit. The 2Ps is a continuous initiative in bridging opportunities for Malaysia’s digital creative industry, to both domestic and international markets, Virtual Buyer Fly-Ins (VBFI) and Virtual Business Missions (VBM).

The 2Ps initiative was designed to assist companies who are offering services (work for hire) and IP commercialisation. The benefits comprise exposing companies to the international marketplace, creating business opportunities as well as creating sales and commercialisation of their IP and services. The Vice President of Tech Ecosystem and Globalisation at MDEC noted that the agency is cognizant of the situation faced by the creative industry during these challenging times.

The government’s support via the PRISMA stimulus package and its continuous efforts demonstrate its commitment to the industry, in line with the goals of the Malaysia Digital Economy Blueprint (MyDIGITAL) and Malaysia 5.0. PRISMA is the Malaysian Creative Industry Stimulus Package which is the Ministry of Communications & Multimedia’s key short-term initiatives to support and encourage the sustainability of Malaysia’s creative industry practitioners in line with the new normal as a result of the COVID-19 pandemic and the Movement Control Order.

MDEC, representing the nation under the Malaysian Pavilion comprising a delegation of Malaysian creative companies, led eight animation companies and one game company at the summit, which encompassed conferences and break-out sessions on the business of kids’ entertainment recently.

The Head of Digital Creative Content at MDEC noted that the success of the virtual summit is an extension of the good work done since Kidscreen Summit 2020. This consistent support for the industry is what makes MDEC serve its major value as an agency to bridge the gap between international markets.

Besides the Digital Creative Content Market Access & Business Marching Programme (2Ps), MDEC’s programmes and initiatives in creative content include Digital Content Enterprise Development Programme (EDP), Creative Content Streaming Programme, PRISMA Digital Content Grant (DCG PRISMA) and Digital Content Technology Support Programme (BATIK Digital) – all of which support the goals of the government’s PRISMA package.

MDEC’s upcoming Malaysia Digital Creative Festival (MyDCF), which combines both Kre8tif! And LEVEL UP is expected to roll out this September 2021. It will enable business owners of different disciplines to explore collaborations and new businesses during this event. MyDCF includes conferences, business matching, elevator pitches and workshops.

About Malaysia Digital Economy Corporation (MDEC)

Malaysia Digital Economy Corporation (MDEC) is the agency under the Ministry of Communications and Multimedia Malaysia leading the nation’s digital transformation for 25 years. MDEC’s agenda is Malaysia 5.0, enabling a nation deeply integrated with technology, providing equitable digital opportunities to the people and businesses.

To achieve this, the agency will focus on four key DIGITAL thrusts, New skills, Adoption, Disruptors and Investments. This forms the basis of its NADI Digital brand campaign, which will drive its core programmes for the rakyat, business and investors.

MDEC’s aim is for Malaysia to become a globally competitive digital nation, anchored on inclusivity, sustainability and shared prosperity, firmly establishing Malaysia as the Heart of Digital ASEAN.

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