February 22, 2024

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Singapore to Boost Reading, Digital Content

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In Singapore, more adults and teenagers are reading for leisure than in 2018, according to the National Library Board’s (NLB) National Reading Habits Study 2021. It has also become more common to consume digital content in formats like videos and e-books, even for the aim of acquiring research-related information.

The COVID-19 limits may in part be to blame for the rising popularity of reading and digital entertainment. According to NLB Chief Executive Officer Ng Cher Pong, “Despite the impact of the pandemic on our lives and lifestyles over the past two years, it is heartening to know that reading and learning are constants for most Singaporeans.”

To support NLB’s policies for encouraging reading and participation among residents, the National Reading Habits Study strives to comprehend the reading preferences of adult and teenage residents in Singapore.

The survey also reveals a rising demand for digital entertainment, particularly among young people. The developing and upgrading of NLB’s omnichannel service offerings as part of LAB25 (Libraries and Archives Blueprint 2025), will allow users of all ages to continue reading and learning wherever they are.

NLB will use its programmes and channels to promote reading and learning for everyone to address the main findings. In addition, NLB intends to provide more discoverable and instructive video material. Adults and teenagers frequently use video streaming platforms to access information and enjoyment.

To engage and deliver information to its customers, NLB will offer more video content on its streaming channel. One example is the “From Book to Cook” series, which was introduced this year to help customers learn about Singapore’s rich culinary legacy. Additionally, viewers can anticipate a series of films by “Read to be S.U.R.E.” to learn more about subjects including gender equality, balancing work, and family obligations, and the metaverse.

To facilitate reading and learning wherever and at any time, NLB is expanding its omnichannel service offerings under LAB25 with additional electronic books and online learning tools. Customers can access thousands of free courses via the NLB-Udemy Business online learning platform, as well as borrow free e-books and audiobooks from NLB’s expanding collection of e-books and audiobooks, while the older public libraries are still being renovated.

To give consumers digital access to NLB’s resources in public areas across Singapore, NLB is also growing its network of nodes. Likewise, NLB wants to improve the sharing feature of its mobile app. The social component of reading is becoming more and more significant, with “Social Readers” frequently finding new books via their friends’ and family’s social media accounts.

NLB will explore improving the “share” feature in the NLB Mobile App to make it easier to share book recommendations with loved ones and friends. This will complement NLB’s ongoing physical book club meetings, which support the development of a readership and a book-loving community.

The study also discovered that most readers choose new books to read depending on their interest in the book’s or article’s subject. Personalised suggestions based on members’ loan history are currently available through the NLB Mobile App.

The NLB offers free membership to all Singaporeans, who may then use the app to access, reserve, and borrow thousands of books, journals, and other publications. NLB focuses on resource and digital innovation, citizen involvement and co-creation, and innovation to achieve excellence. As a result, there are more chances for learning, more people have access to library services, resources, and archival collections, and novel library locations are continually being developed.

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CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

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SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

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HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

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IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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