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Singapore Tourism Board launches digital initiatives to support businesses during COVID-19 outbreak

The Tourism Sector in Singapore has suffered huge losses due to the Coronavirus outbreak. Travel Companies, Hotels, Tourist Attractions and many other businesses related to the sector have stopped operating and many people have been left without work.

As with many other government agencies in Singapore, the Singapore Tourism Board has launched a set of initiatives to support the sector during this difficult time but also to help position businesses better for recovery. This includes a number of online initiatives.

To further support tourism businesses during the circuit breaker, the Singapore Tourism Board (STB) has rolled out several new initiatives to help them engage their customers, strengthen their business foundations and deepen their manpower capabilities.

Tools to accelerate digital transformation

COVID-19 is changing consumer behaviour and will have a lasting impact on travel. To build resilience, STB has developed a set of tools to accelerate the tourism sector’s digital transformation:

STB will be launching the Tourism Transformation Index in the second quarter of 2020 to help businesses understand their current state of transformation.

It is a self-diagnostic tool for companies to assess their strengths, identify areas of opportunity and provide recommendations on next steps to take in their digital transformation journey.

The Singapore Tourism Board will open the ThreeHouse, a dedicated innovation space located on STB’s premises for companies to collaborate and test new ideas and solutions.

The Board has created a suite of smart services that allow businesses to tap shared data and content – to drive innovation and guide their business decisions.

This includes the Singapore Tourism Analytics Network, or Stan, which is being made available to the industry for the first time. Through Stan, industry stakeholders can access updated tourism statistics, and exchange data – all of which will prove useful as they start to plan for recovery.

Online training for tourism sector to upskill workers

To help affected businesses rethink their strategies and prepare for recovery, STB Marketing College has partnered key digital players such as Facebook, Google and LinkedIn to develop web-based training for the tourism industry.

The STB Marketing College is a learning and development programme tailored for marketing professionals in the travel and tourism industry. The STB Marketing College team is working with key digital partners to roll out online training resources to help the tourism industry upskill during the COVID-19 period.

Facebook Singapore, for example, has produced a webinar series that targets businesses in the travel, hospitality, retail, and BTMICE sectors. In this series, experts will share business insights and best practices to engage customers and help businesses adapt during these challenging times. The first episode will be streamed on 30 April 2020.

STB is also supporting Google and UOB in their redesign of the SME Leadership Academy programme to focus on small-and-medium enterprises in retail and tourism. The online programme will cover topics including digital marketing, online collaboration tools to support remote working and overseas market expansion efforts.

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Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

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CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

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Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

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SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

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HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

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IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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