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Single Window System Portal ‘Champions’ to assist India’s MSMEs

In a major initiative, the Ministry of Micro, Small, and Medium Enterprises (MSMEs) in a major initiative onboarded its latest IT tools of Artificial Intelligence (AI) and Machine Learning (ML) to provide assistance and solutions to micro, small and medium enterprises.

The ministry has implemented AI & ML on its robust Single Window System ‘Champions’ which was launched by the Prime Minister on 1 June 2020. Artificial Intelligence and Machine Learning analytics can be seen at the “AI Corner” on the portal.

The introduction of Artificial Intelligence (AI) and Machine Learning (ML) has been done to strengthen the ministry’s Single Window System Portal ‘Champions’ that has been assisting MSMEs across the nation. This multi-modal system has virtual portals and technology-equipped physical control rooms at 69 locations spread across the country. It has emerged as one of the front runner platforms for the MSMEs in a very short span.

The ministry took the COVID-19 as an opportunity to deploy cutting-edge interventions. In this difficult period, the ministry not only whole-heartedly supported MSMEs but used it to break barriers and make a paradigm shift in operations for the sector.  The ministry further is working aggressively to take the MSMEs, and the nation, in the direction of Industry 4.0.  The ministry is itself, adopting technologies categorised as part of Industry 4.0 and is also encouraging MSMEs to similarly adopt the latest available technology.

Taking self-reliance a further step ahead, the ministry is aiding MSMEs to manufacture essential and enabling products like sensors, motors, computer displays and other animation technologies. In line with this strategy, the ministry has implemented Artificial Intelligence and Machine Learning on their Champions portal. The entire concept, scope analysis and design were done inhouse by the Ministry with the help of NIC and under the guidance of their tech partner.

The ministry’s technology partner has been guiding the Ministry over the last five months in implementing some of the tools of AI & ML.  The ministry confirmed that the technology partner implemented the entire domain of AI & ML on the Champions portal free of cost.

The ministry confirmed they have deployed the tools to enable and optimise the Champions portal with AI & ML Analytics technology to derive a wide range of insights. This is helping them understand the issues in real-time which includes information intelligence and sentiment analysis based on widely available social media and online data.

In this current phase, the AI and ML tools:

  • give the MSME Ministry social media insights relating to MSMEs for its policy action through Facebook, Twitter, Instagram, Blogs, Forums and online news that were not available to earlier;
  • enable the ministry to get the pulse of the entire MSME Sector even without the stakeholders going to our portal; till now, the ministry was dependent on the complaints and data which were seen on our the CHAMPIONS portal (for grievance redressal);
  • make it possible to know the context and atmosphere of the people involved with or dependent on the MSME sector in real-time;
  • present data-driven insights that are easy to understand. The tools can slice and dice data in many ways that were not available in traditional tools of Management Information Systems;
  • empower all levels of staff, not just specialists, to easily discover actionable points;
  • take over tedious work of preparing data for analysis, freeing up human resources to engage in more productive work.
  • Allow data analytics to be easily shared as real-time live-data links with the teams at Central (Hub level) and spokes of CHAMPIONS Control Rooms spread all over India;

Ministry of MSME also said that now the next phase is relatively easier for which the trial is on. The second phase would be directed towards real-time grievance redressal and management.

This includes increasing the performance of control rooms and officers through AI-enabled ChatBots for faster response to the query of portal users. It will also give real-time, detailed analytics across the entire workflow of its single window system and grievance redressal.


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