February 29, 2024

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Smart Agriculture to Promote Thailand’s Digital Economy

The Thai government’s Office of Economic Promotion and Assistance (depa) is preparing to train a new generation of technologically savvy farmers. The team led by Apichatbut Rodyang, Director of the Central and Eastern Regions, met with Chanawat Sitthoon, Agriculture and Cooperatives of the Chanthaburi Province, to explore ways to increase farmers’ and enterprises’ use of digital technology.

During a meeting of the Chanthaburi Integrated Provincial Administration Committee, which consists of government agencies and business agencies, Apichatbutr brought up the need for a plan to boost the digital economy in Chanthaburi Province. Many efforts for local agricultural communities and independent company owners have been nurtured and supported by the depa and the New Age Fruit Trade Association (MAFTA), and he updated the progress.

Seksan Phanboonmee, head of the digital economy strategy depa in Chanthaburi Province, proposed developing smart agriculture to boost the digital economy. In this way, the province’s potential and needs are met by its preparedness to join the digital economy.

New agricultural products and services may be created with the help of digital innovation, which benefits the commercial and service sectors and the smart tourism industry. In subsequent phases, the initiative integrated commercial and service sectors with the technology-reliant “smart tourism” field.

The notion may be put into action through the cultivation of human resources, the promotion of digital technology, and the construction of digital infrastructure and facilities. The next phase is for Chanthaburi to establish a city data platform, enhance cyber security, and construct a smart city.

In his role as meeting chairman, Chanthaburi Province Governor Monsit Phaisanthanawat expressed gratitude to depa for its contribution to the growth of the digital economy in the province. A strategy to enhance the digital economy in Chanthaburi Province was accepted during the meeting and prepared to be bundled with the provincial development plan.

Using the umbrella term “Digital Infinity,” the Chanthaburi Provincial Chamber of Commerce is preparing to promote various initiatives. In May, they’ll display alongside the Chanthaburi Provincial Administrative Organisation showcase their findings at the provincial agricultural fair.

Concurrently, in Suphan Buri province, depa kicked out a workshop to train company owners on “wing SMEs to drive business with digital” as part of the initiative “Transform Fresh Market in the New Normal (Expansion). Small business owners, shopkeepers, vendors, farmers’ market sellers, street vendors, and proprietors of other similar establishments were targeted by the Digital Economy Promotion Agency, which thus initiated the initiative. Bringing in more money while cutting expenses is essential.

The workshop’s agenda includes the following:

  • Training in digital marketing strategies.
  • Access to financial resources.
  • The pairing of businesses with suppliers of digital services.

By introducing these applications, we hope to inspire local company owners to use digital tools better.

Up to 70% of the total participants at such events can be expected to develop business matching quickly. The provinces of Thailand will continue to host events for the Transform Fresh Market in the New Normal Era (Expansion) initiative.

Separately, the Director of Central and Eastern Regions Apichatbut Rodyang met with the Eastern Province Group 1 Public-Private Joint Committee to discuss economic issues. (Chachoengsao, Chonburi, Rayong). Regarding smart city development, Apichatbutr lays the groundwork by offering digital infrastructure, city data gathering and administration (City Data Platform), and management procedures.

Depa encouraged the eastern provinces to work together on creating a “smart city” to improve the effectiveness of municipal administration. For up to 13 years, he said, the Office of the Board of Investment (BOI) will exclude a portion of the Smart City area in the Eastern Economic Corridor’s (EEC) earnings from taxes.


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