February 26, 2024

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Thailand’s digital transformation expected to be macroeconomic in 2019

According to a recent report, the digital transformation in Thailand is expected to attain macroeconomic scale and impact in 2019 and beyond as organisations accelerate their transformation to become a “Digital Native Enterprise”, according to the associate market analyst from IDC Research (Thailand).

The analyst stated that a digital native enterprise will have five defining characteristics: the ability to create innovation at exponential speed, customer centricity in everything it does, empowered workforce, technology and data as its lifeblood, and an “outside-in” approach.

It was also noted that organisations slow to adopt this digital-native operating model will increasingly find themselves competing for a smaller and smaller piece of the market.

The digital transformation trend will continue to accelerate as digital transformation is a multi-year journey – and one that requires a complex orchestration of culture, governance, people, process and technology.

The emergence of 5G will further spur digital transformation as the 5G New Radio standard will take mobile computing performance to the next level with high-speed, always-on, always-connected Internet links with real-time responsiveness, the analyst noted.

It will as well widen the horizon of use cases related to the Internet of Things (IoT), augmented reality (AR), virtual reality (VR), edge computing, cloud computing and robotics.

When everything is connected via 5G, potential use case opportunities will increase tremendously, the analyst noted.

From the side of the telecom operators, in 2019 they will continue to deploy their digital solutions and telecom infrastructure to help their partners undergo a digital transformation.

Recently the corporate solutions arm of Thailand’s largest GSM mobile phone operator announced in November 2018 that planned to become the leading and most-trusted ICT service, provider.

It said that it had already supported all types of enterprises to further grow their existing businesses as well as to create their new business opportunities.

To help its corporate customers achieve their digital transformation, the operator said it had capitalised on the strength of its business group and partners, the group’s strong wireless networks and fixed fibre broadband infrastructure, as well as on the operator’s digital platforms.

The chief executive officer of the operator stated that over the past five years, digital disruption had dramatically affected the ways people both live and do business. For the enterprises, disruption offers a great new opportunity to transform themselves in into innovation organisations with sustainable growth.

He recommended that enterprises undergo transformation in two business areas.

He noted that, first, they should develop organisational management in three ways. They need to improve key operating processes and turn them into digitising core processes, and they also need to change their customer-services delivery channel into a digitising customer interface.  Finally, enterprises are advised to expand operations by using digital technology.

Second, they should enhance operating processes through better understanding their customers by using Big Data.

The operator recently partnered with a coin-operated vending machine company to develop the “IoV” (Internet of Vending Machines) system.

Being run on the company’s Internet of Things (IoT) network, this solution enables the coin-operated vending machine creator’s laundering franchise brand to easier manage the business.

The solution enables the value of coins in the washing machines to be monitored on a real-time basis and alerts staff once the machines are filled with coins.


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