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The Dominant Role of E-commerce in Thailand

The Dominant Role of E-commerce in Thailand

Most of Thailand’s population of 69.11
million are already online and have been utilising digital platforms for buying
items. Some 57 million Thais are regular internet users and 55.5
million are unique mobile users. About  12.1 million Thais currently shop online, and 1.8
million more expected by 2021, by which time some 24.5 percent of the total
population will be using e-commerce.

The average user spends more than 8000 THB per year on
e-commerce, which will grow to 12000 THB by 2021 according to Statista.

One of the key aspects of Thailand 4.0 is
to encourage a cashless society. One year after its launch, Thailand’s  PromptPay  e-payment scheme has already received 14
million registrations by the start of 2018. There is still a way to go though.
Credit card payments for example are popular with e-tailers, but penetration is
relatively low among shoppers.

This means e-tailers need to offer more
convenient alternatives. 81 percent of companies offer a bank transfer option
like ATM transfers, while 46 percent offer offline points of sale such as
over-the-counter service at convenience stores. Cash on delivery is another
popular option for customers, accounting for 80
percent of all e-commerce transactions

Thailand’s mix of international and local
eCommerce stores is indicative of Thai consumers wanting variety when it comes
to online shopping.  Global players such as Amazon, eBay, and Agoda
continue to remain popular while WeLoveShopping and Pantipmarket, local C2C
marketplaces and online communities, prove strong contenders that cater to
local tastes.

Growth of eCommerce can boost the use of
e-Payment because it can make purchases of goods faster and more
convenient.  Thailand’s online and mobile banking market could reach
maturity within six years.  This is largely driven by the national
e-payment system and the significant growth in mobile broadband
penetration.  By 2021, over 85% of the population will go online via
mobile phone, an increase of 31% currently.

With a heavy promotion of the national
e-payment scheme, both government and private sectors have been encouraging
stores and consumers to move away from cash and move towards e-Payment. 

According to the Thailand e-Payment Trade
Association, cash transactions are expected to fall from 90% to 50% within the
next couple of years. 

The ETDA yesterday signed a memorandum of
understanding with Srinakarinwirot University to establish an e-commerce park
to support e-transaction activities. The park will play an important role in
promoting the e-commerce ecosystem, supporting entrepreneurs, SMEs,
manufacturers and service providers in the local and international
markets. 

Thailand's e-commerce park will be a training centre for e-commerce knowledge
exchange and workshops for students, entrepreneurs and SMEs. 

In 2018, e-commerce will trend toward a big data approach related to
personalisation for shoppers, social commerce, blockchain and e-commerce
powered by artificial intelligence. 

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

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PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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