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Platform to Help Companies Optimise Websites and Mobile Apps in the U.S.

Creating a good customer experience increasingly means creating a good digital experience. But metrics like page views and clicks offer limited insight into how much customers actually like a digital product. That is the problem the digital optimisation company is solving. The new platform gives companies a clearer picture of how users interact with their digital products to help them understand exactly which features to promote or improve.

It is all about using product data to drive your business. Mobile apps and websites are really complex. The average app or website will have thousands of things people can do with it. The question is how they know which of those things are driving a great user experience and which parts are really frustrating for users.

CEO of the digital optimisation company

The platform’s database can gather millions of details about how users behave inside an app or website and allow customers to explore that information without needing data science degrees. It provides an interface for very easy, accessible ways of looking at your data, understanding your data, and asking questions about that data. The platform helps businesses understand how people are using their apps and websites so they can create better versions of their products.

The platform gathers fine details about digital product usage, parsing out individual features and actions to give customers a better view of how their products are being used. Using the data in the platform’s intuitive, no-code interface, customers can make strategic decisions like whether to launch a feature or change a distribution channel.

The platform is designed to ease the bottlenecks that arise when executives, product teams, salespeople, and marketers want to answer questions about customer experience or behaviour but need the data science team to crunch the numbers for them.

Amplitude’s database also uses machine learning to segment users, predict user outcomes, and uncover novel correlations. Earlier this year, the company unveiled a service that helps companies create personalised user experiences across their entire platform in minutes. The service goes beyond demographics to personalise customer experiences based on what users have done or seen before within the product.

Moving forward, the founders believe their platform will continue helping companies adapt to an increasingly digital world in which users expect more compelling, personalised experiences. Comparing the online experience for companies today compared to 10 years ago, now digital is the main point of contact, whether a media company streaming content, a retail company or a finance company.

U.S. researchers have been using online tools for a variety of purposes, including speeding human resources services delivery. As reported by OpenGov Asia, The U.S. Commerce Department is utilising bots to cut the time it takes employees to correct inaccurate forms and process records from hours to minutes – a game-changer that’s giving employees in the Enterprise Services (ES) time to focus on more complicated customer service tasks.

The bot enables employees to take a business process and automate it from start to finish. I can have a bot that can do multiple functions, such as looking for things. One HR bot ingests 55,000 personnel records daily and processes them into ES’ service management system, which starts and ends employee services, updates information on employees, such as where they work, and drives workflows.

Employees can use the app to reserve socially distanced desks, search for and book rooms that meet their spatial and audio/visual requirements, find and book seats near colleagues, navigate to colleagues and key destinations, order food, interact with news feeds and notifications, and submit a work order.


IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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