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The 11.11 Global Shopping Festival 2018 was the biggest yet. Alibaba’s tenth global retail extravaganza hit its highest-ever number of delivery orders (1.04 billion). Some 237 brands, including international brands including Adidas, Bose, Mac, Mattel, Nike, P&G and Zara taking part and generated more than RMB 100 million ($14.4 million) in gross merchandise volume

But such large-scale shopping events aren’t just for big firms. More than 180,000 brands participated in the Global Shopping Festival. Such promotion events provide small-to-medium enterprises with a massive opportunity to not just boost their bottom line but to interact on the global e-commerce stage and compete with some of the world’s biggest brands.

However, they need an infrastructure that can easily scale to match the surges in traffic that such promotional events generate. Furthermore, to stand out in this space, small-to-medium enterprises need to embrace a range of novel solutions to capture the attention of online consumers before, during and after these key shopping events.

Some businesses assume these measures will be prohibitively expensive, requiring excessive up-front costs and the provisioning of expensive hardware.

However, in the cloud, this is not the case. Alibaba Cloud offers a range of cost-effective solutions for businesses that want to scale and capitalize on the tremendous opportunities of these large-scale e-commerce events.

This whitepaper will introduce you to our work and show you the range of ways you can use Alibaba Cloud’s products and services to stand out, compete, and succeed on the busiest days of the e-commerce calendar.


The small business world is a burgeoning and diverse space. Broad funding opportunities and advancing digitization mean that there are an increasing range of entry points for individuals eager to start entrepreneurial pursuits.

It’s also a highly competitive landscape where half of all businesses fail after the first five years. So, how can you rise above the competition to futureproof your business? How do brands achieve the status of an established and recognized organization, with significant revenue, a large and loyal customer base, sales force, and brand position?

Alibaba Cloud provides a comprehensive suite of global cloud computing services to help power and grow businesses. Whether a startup or an established corporation, Alibaba Cloud is adept at helping businesses of all sizes and across all industries to use their technology to a great advantage.

In this ebook, we will introduce a fictional business – Fitness Foods – and discuss how it succeeds in the competitive startup space; chart its journey as it moves into its next stage of growth, looking at the challenges this business faces, and how Alibaba Cloud can help it overcome.


Imagine Magic Video, a fastest-growing fictional video platform in the United States that lets customers create and share videos.

Magic Video started small with a 50,000 user-base. After investing heavily in its video platform product, the user base increased to more than 300,000 within a year, and up to 500,000 monthly active users in just two years.

With growth, comes challenges for a company. User experience is extremely critical for Magic Video. Some users started experiencing latency and stopped using the application. Also, Magic Video faced increased competition, which led to a dip in its bottom line.

Eventually, Magic Video developed aggressive expansion plans and sought out a reliable technology partner to help the company accelerate content delivery and maximize bandwidth – enabling users to access its website and application without any type of delay.

This whitepaper describes:

  • Challenges that Magic Video faced before implementing Alibaba Cloud’s solutions
  • How Alibaba Cloud’s solutions help Magic Video build a global hybrid enterprise network, accelerate content delivery of the application, and maximize bandwidth?


Many businesses are adopting a multi-cloud infrastructure. However, managing data and communication between multiple cloud environments is often challenging and complex. Therefore, companies often try to find a technical partner that can help them.

Companies with on-premise data centers need some type of interconnect to access their products and services hosted on the cloud. The traditional Virtual Private Network (VPN) connection method usually can’t meet enterprise speed, stability, security, and compliance requirements.

This whitepaper describes the challenges that companies face when building dedicated connections between different cloud environments and how Alibaba Cloud’s Express Connect is the perfect solution for them.


Data has become increasingly fluid, travelling constantly beyond the corporate IT perimeter on mobile devices as well as being processed on virtual as well as physical machines. And, with the uptake of public clouds and managed infrastructures, data is flowing off-premise and back as never before.

The growing adoption of an elastic cloud services model, where private data center resources expand instantaneously on demand and as needed into external clouds, delivers unprecedented flexibility, agility and clear economic benefits. There is no upfront investment in infrastructure, no waste and no delay in meeting immediate resourcing requirements while maintaining manageability.

Public clouds provide another great benefit – business continuity. If your data center suffers disruption or damage, off-premise resources can keep the show on the road until the issue is remedied. Public cloud providers themselves have invested heavily in their own business continuity and cybersecurity, creating safe, resilient environments for your business workloads. But that’s not the end of the story…


Enterprises have invested a fortune in cybersecurity tools developed by some of the best minds in technology. Yet more than five million data records are lost or stolen every day.

The problem is not that today’s cybersecurity tools are badly designed or missing features. It’s not that IT organizations are lazy or apathetic about security. On the contrary. Most often the problem is that surging volumes of network traffic overwhelm security tools, causing administrators to use sampling or disable advanced features in order to preserve application performance.

Another common problem is that security tools and IT staff don’t get all the data they need to detect and respond to outside attacks and insider incidents, because they are faced with “blind spots” in data collection.

To solve these problems without buying more security tools or adding staff, Gigamon offers our Security Delivery Platform, a next-generation network packet broker purpose-built for security. The Gigamon Security Delivery Platform makes existing security tools more effective by preventing them from being overwhelmed by network traffic and by providing pervasive visibility into data in motion.


The Department of Health and Human Services (HHS) Computer Security Incident Response Center (CSIRC) is the primary entity responsible for not only maintaining department-wide operational Information Technology (IT) cybersecurity, but also determining the overall operational IT security risk posture of the HHS infrastructure.

The Department of Homeland Security (DHS) developed the Trusted Internet Connections (TIC) Initiative to optimize and standardize the continuous monitoring of cybersecurity for external network connections in use by federal agencies in order to improve security posture and incident response capabilities, as well as provide enhanced monitoring of external network connections.

With these demanding objectives for the HHS and all of its operating division (OPDIV) networks, including the Centers for Disease Control (CDC), Federal Drug Administration, (FDA), National Institute of Health (NIH), and Centers for Medicare and Medicaid (CMS), CSIRC was looking for a powerful and strategic solution.


Are your threat prevention tools struggling to keep up with the increasing speed of your organization’s network? Is the number and variety of security tools you think you need starting to tax your budget and overcomplicate your security infrastructure?

This paper outlines how the GigaSECURE® Security Delivery Platform inline bypass functionality helps facilitate the rollout of security initiatives by enabling inline threat prevention tools to scale and keep pace with high-speed networks. With the GigaSECURE Security Delivery Platform, businesses can cost-effectively improve their security posture without sacrificing network performance.