Startups is a hot term right now. In fact, for a while now but pertaining to different industries or technology categories e.g. Cloud, Big Data, Artificial Intelligence, Digital Transformation and more.
Most times, it would have to be either technology leveraged or based.
Many startups therefore have technology roots. Some who can see pass technology get to enjoy productising what they started and a few get to then transform these products and solutions into business value proposition and be a successful enterprise. But for every successful one that is publicized, known and celebrated, 10 fall by the wayside and are forever interred in the graveyard of failed startups. Although that is considered the nature of startup ventures, it is nonetheless sad and, to an extent, wasteful.
There are two very basic reasons – at least – for failure of startups. One is based on Attitude and another Aptitude.
The ATTITUDE part is like the founder is on an overdose of technology Kool-Aid.
It is understandable, on a good day, to be adverse to being intoxicated with one’s great idea and sometimes brought to false sense of security by friends and family.
Founders also do not take kindly to people telling them that their ‘baby’ is ugly!
APTITUDE complements this ATTITUDE by channeling all thoughtful energy towards the WHAT that technology will deliver – very much like creating a solution – without establishing the WHY – the problem statement that the supposedly solution is to solve.
With this, somewhat like blind leading the blind, down the startup goes.
Advisors and consultants are assembled to help and support a fledgling startup because the checklist called for it. Engaging these professionals is only impactful if their advise and proposals are not only accepted, but executed, and not just to do it for show.
Many startups tend to do that step of forming advisory councils and panels but coward off implementing – not because they are afraid, but arrogant about the fact that what they hear and counselled upon – telling the founders things are not as rosy and not just about technology – is not part of their comfort zone and cannot accept that their ‘baby’ is not as pretty as they thought.
Strategy formed to deliver on the objective relevant to the profile of the market lays on the wayside of the now perilous task. Execution is now on tactical things not aligned to the strategy planned and thus will not deliver on the objective in the addressable market.
Without relevant execution, great strategy is just wasted ink on good paper.
Without execution, nothing gets done while one still lie in the laurels of a fantasy cloud of self praise and self contentment with technology, and technology only.
Therefore, who killed startups in this case? FOUNDERS.
Of course generalisation is unfair but for the sake of this article and from experience advising and counselling, this is the conclusion.
For Founders who are open to new ways of solving the challenges and focused on the bigger picture – the WHY – and beyond the current important WHAT – usually technology – we have that very needed opportunity of a startup that can be given a chance to not just survive, but thrive and become the much desired unicorn. This combines the ATTITUDE and APTITUDE of de-linking a great idea and the big picture needed – structure for coverage like Marketing, Business Development, Services, Support etc – for long term growth.
The Malaysia Digital Economy Corporation (MDEC) and the Malaysian Global Innovation & Creativity Centre (MaGIC) in partnership with the Malaysian branch of an American multinational technology company have launched the “Highway to a 100 Unicorns” initiative, which is part of a joint initiative to empower local start-ups and strengthen Malaysia’s start-up ecosystem.
Eligible start-ups will gain access to focused workshops on business and technology, as well as monthly knowledge-sharing webinars with the global start-up community. Additionally, the top start-ups from Malaysia will stand to gain from a year-long mentorship program, access to enterprise clients, as well as engagement opportunities with the firm’s experts and industry leaders.
The Managing Director of the tech firm’s Malaysia arm stated that the country has a vibrant start-up ecosystem, and they play a vital role in the economy as innovators, disruptors. In partnering with MDEC and MaGIC, the firm introduced the ‘Highway to a 100 Unicorns’ initiative in Malaysia.
The initiative is part of the firm’s collective commitment to empowering local start-ups with the right technology and expertise, enabling them to scale and achieve more globally. The start-ups could potentially become tomorrow’s unicorns, helping to shape economic recovery and resilience and build a stronger long-term future in Malaysia.
The Chief Executive Officer of MDEC stated that Kuala Lumpur has been ranked 11th among emerging start-up ecosystems in the world by Startup Genome, which adds to the confidence that Malaysia is primed to be the preferred land and expansion base for the best innovators and tech start-ups regionally.
As the spearhead of Malaysia’s digital economy, the CEO highlighted that MDEC is firmly committed to assisting tech start-ups in their fundraising journey, global market expansion, and forging corporate partnerships to entrench Malaysia, “as the Heart of Digital ASEAN.”
The CEO of MaGIC noted that the Highway to a 100 Unicorns initiative is in line with their commitment to driving the development of a sustainable start-up and social enterprise ecosystem in Malaysia.
While steady growth has been witnessed over the years, the entire ecosystem has been challenged to innovate and accelerate its growth at a much faster pace in recent times. This initiative presents an exciting opportunity for Malaysian innovators and founders to scale and move beyond borders, through global collaborations, as well as industry-led mentorship and guidance.
To be considered for the initiative, start-ups will first have to apply to the Emerge X competition. There are three criteria for Emerge X, which are:
- Business-to-Business companies with product-market fit, revenue-generating with at least 3-4 clients.
- Business-to-Consumer companies with a large customer base (upward of 100K customers) and are revenue-generating.
- Funding is a plus.
All Emerge X start-ups will be awarded free GitHub and Azure credits and focused business and technology workshops.
The top finalists from Malaysia will be announced in November, joining other shortlisted innovators and entrepreneurs from 16 other Asia Pacific countries, including Bangladesh, Bhutan, Brunei, Cambodia, Indonesia, Laos, Maldives, Myanmar, Nepal, New Zealand, Philippines, Sri Lanka, Singapore, Thailand, Vietnam.
Additionally, the finalists will benefit from a year-long mentorship with technical and business deep dives, a Founder Bootcamp over 3 days, access to enterprise clients globally through Microsoft’s unique co-sell program as well as opportunities to interact with Microsoft experts and industry stalwarts.
The Highway to Unicorn programme was first launched by the firm for start-ups in India, where only 56 start-ups were selected to the Emerge X program from six states, which have over 15,000 start-ups. The Emerge X winners have greatly benefited from global market access support, a 3-day founder bootcamp with world-class mentors, access to funding, ongoing mentorship, and guidance on Azure, artificial intelligence, machine learning and more. Following the success, the programme has been extended to the Asia Pacific region.
Universiti Kebangsaan Malaysia (UKM) in collaboration with a local tech reseller and an American tech manufacturer to launch a new technological learning space, the AktivUKM ruang space for students and the entire campus community. The Vice-Chancellor of UKM stated that the AktivUKM™ space is the first learning space in public universities in Malaysia, which involves strategic collaboration with industry.
The idea of establishing the AktivUKM™ space begun with the aim of aligning with the UKM Strategic Plan 2019-2021 with the concept of House of Quality where Teaching-UKM has been given the mandate to realize the Empowerment of Teaching and Learning and Talent Outreach.
In line with the mandate, the establishment of the AktivUKM™ space is expected to empower students with relevant and futuristic skills to face the era of the 4th Industrial Revolution. The space was created as a knowledge hub that connects students, lecturers and UKM staff.
Its location, located in the Tun Sri Lanang Library, makes it a bridge to connect knowledge in the physical world and the digital world. True to its name, AktivUKM™ is symbolic to drive digital teaching and learning activities among campus residents and the community.
Apart from that, he said, the skills cultivated in the space are expected to provide students, lecturers and UKM staff to share, inspire, impart knowledge and further be able to increase the marketability of graduates.
Through this learning space, students will join the two industry partners in gaining hands-on experience and live digital and futuristic skills for their future careers. Students can also work with digital experts in the space to apply active learning with an American multinational technology company technology as well as develop and create innovative digital materials with futuristic space and technology.
In addition, the AktivUKM™ space provides a hub for lecturers to further strengthen strategic alliances with Apple in transforming teaching and learning (PdP) approaches. With this network, technology experts will be with lecturers in redesigning teaching with Apple’s futuristic ecosystem technology in line with Education 4.0. Lecturers can also create and innovate in PdP and in turn drive education based on the 4th Industrial Revolution.
Preparing Malaysian youth with digital skills
The current COVID-19 pandemic has made it apparent that equipping the workforce with digital skills is imperative for economic recovery. To enable this, the Malaysia Digital Economy Corporation (MDEC) has introduced a Digital Skills Training Directory during its recent #MyDigitalWorkforce Week, an initiative to assist youth job-seekers and the unemployed.
The CEO of MDEC said the directory would act as a guide for Malaysians in selecting digital courses that meet their career needs. The introduction of the directory is consistent with the agency’s focus on developing digitally-skilled Malaysians. It will be the go-to guide for all Malaysians and the workforce on what to look out for when it comes to digital tech up-skilling and re-skilling programmes.
Businesses that are looking to hire personnel and have plans to equip talent with relevant digital tech skills can refer to the digital-first focused directory catalogue as it lists down courses that address in-demand digital skills. In addition, most of the courses have been approved for funding – for organisations or talents – under the government’s National Economic Recovery Plan (PENJANA) Hiring Incentive that the Social Security Organisation (Socso) manages.
Should the candidates require training, up to RM4,000 training subsidy will be available for the unemployed who are selected for recruitment by Socso-registered employers.
This arrangement is also available for unemployed Malaysians who are registered with the Socso Employment Insurance System.
The directory covers all areas of digital skills training, from beginner up to advance level. The courses on the list consist of data science (50 courses); cybersecurity (44 courses); animation (19 courses); game development (five courses); and software development (55 courses). These include, but are not limited to, data science, cybersecurity, animation, game development, and software development for the new digital era.
The Vietnam government strongly believes that ensuring safety in cyberspace will accelerate the process of national digital transformation as it is the key to a successful and sustainable digital transformation.
Speaking at the opening ceremony of the ITU Digital World 2020, Minister Nguyen Manh Hung said that Vietnam considers digital platforms as a way to accelerate national digital transformation, considering cybersecurity a key factor to create digital trust and Institutional reform the decisive factor for digital transformation. Vietnam considers digital platforms as a way to accelerate national digital transformation, considering cybersecurity a key factor to create digital trust and institutional reform the decisive factor for digital transformation.
Vietnamese technology not only solves Vietnamese problems but also contributes to solving global problems. The platforms showcased in ITU Digital World 2020 online exhibition and the technological solutions in the prevention of Covid-19, such as Bluezone and Ncovi, are concrete examples. According to Minister Nguyen Manh Hung, digital infrastructure with “Make in Vietnam” digital products and platforms are ready for the digital economy and society, ready for a digital Vietnam.
Vietnam has conditions to become a technology country, to use technology as a driving force for national development, to go at the same pace as other countries, for global cooperation and together build a digital world. The government considers telecommunications and IT infrastructure development one of the top priorities, and digital transformation an important solution for the country’s fast and sustainable development.
However, spam messages, e-mails and calls have been a burning issue for years in Vietnam. The issues of how to prevent spam have and are a topic of discussion at many National Assembly’s sessions.
After one year of compilation with many amendments, Decree 91 was issued by the government on August 14. The latest decree has many positive developments as compared to decrees 90 and 77 addressing the same issue. Legislators and experts are confident that the decree will have a significant impact on reducing spam in the Vietnamese digital landscape.
The strong measures were designed after learnings from the experience of developed countries were applied to strategies. Case in hand: since Australia started a DoNotCall list, 50% of subscribers have registered not to receive ad messages.
Decree 91 gives new definitions about spam messages and emails and adds a new concept about a ‘spam call’, which helps set the criteria for recognizing spam messages, calls and emails. The new decree mentions new measures for users to protect themselves from spam, including DoNotCall, the list of subscribers refusing advertising messages.
As the compiler of Decree 91 on fighting spam SMS, calls and messages, an official with the Authority for Information Security, Dang Huy Hoang, said he was happy that he could contribute to reducing ‘garbage’ in digital space, “All my enthusiasm and 8-year experience in fighting against spam are shown in the content of the decree.”
Hoang began working on the anti-spam segment in late 2012 and early 2013 when he had the chance to work with an expert at VNCERT. Since then, he has been fighting against spam. Hoang said over the last 10 years of working at the Ministry of Information and Communication, his colleague and he have been working determinedly to resolve the issues at hand. In addition to compiling Decree 91, he was also one of the compilers of circulars and other legal documents and set the criteria applied to technological solutions that recognize and authenticate genuine subscribers using artificial intelligence for prevention of spam messages.
Decree 91 also stipulates that mobile network operators have to improve techniques to prevent and filter spam, using modern technologies such as AI, Big Data, Machine Learning and behaviour analysis technology. The decree also sets new sanction methods to deter violators and protect users.
Soon after the decree was issued, Hoang and his colleagues put in place a plan to bring the decree to fruition. The new management mechanism is hoped to help mitigate spam and promote the legal advertising market and create a more secure digital ecosystem for the nation.
Recently OpenGov Asia reported don the sharp decrease in virus-infected computer networks in Vietnam. The initiative is a large-scale campaign aiming to ensure the safety and benefits of communities, businesses, individuals and families that use internet-connected devices that are networked in a cyber environment.
In a major initiative, the Ministry of Micro, Small, and Medium Enterprises (MSMEs) in a major initiative onboarded its latest IT tools of Artificial Intelligence (AI) and Machine Learning (ML) to provide assistance and solutions to micro, small and medium enterprises.
The ministry has implemented AI & ML on its robust Single Window System ‘Champions’ which was launched by the Prime Minister on 1 June 2020. Artificial Intelligence and Machine Learning analytics can be seen at the “AI Corner” on the portal.
The introduction of Artificial Intelligence (AI) and Machine Learning (ML) has been done to strengthen the ministry’s Single Window System Portal ‘Champions’ that has been assisting MSMEs across the nation. This multi-modal system has virtual portals and technology-equipped physical control rooms at 69 locations spread across the country. It has emerged as one of the front runner platforms for the MSMEs in a very short span.
The ministry took the COVID-19 as an opportunity to deploy cutting-edge interventions. In this difficult period, the ministry not only whole-heartedly supported MSMEs but used it to break barriers and make a paradigm shift in operations for the sector. The ministry further is working aggressively to take the MSMEs, and the nation, in the direction of Industry 4.0. The ministry is itself, adopting technologies categorised as part of Industry 4.0 and is also encouraging MSMEs to similarly adopt the latest available technology.
Taking self-reliance a further step ahead, the ministry is aiding MSMEs to manufacture essential and enabling products like sensors, motors, computer displays and other animation technologies. In line with this strategy, the ministry has implemented Artificial Intelligence and Machine Learning on their Champions portal. The entire concept, scope analysis and design were done inhouse by the Ministry with the help of NIC and under the guidance of their tech partner.
The ministry’s technology partner has been guiding the Ministry over the last five months in implementing some of the tools of AI & ML. The ministry confirmed that the technology partner implemented the entire domain of AI & ML on the Champions portal free of cost.
The ministry confirmed they have deployed the tools to enable and optimise the Champions portal with AI & ML Analytics technology to derive a wide range of insights. This is helping them understand the issues in real-time which includes information intelligence and sentiment analysis based on widely available social media and online data.
In this current phase, the AI and ML tools:
- give the MSME Ministry social media insights relating to MSMEs for its policy action through Facebook, Twitter, Instagram, Blogs, Forums and online news that were not available to earlier;
- enable the ministry to get the pulse of the entire MSME Sector even without the stakeholders going to our portal; till now, the ministry was dependent on the complaints and data which were seen on our the CHAMPIONS portal (for grievance redressal);
- make it possible to know the context and atmosphere of the people involved with or dependent on the MSME sector in real-time;
- present data-driven insights that are easy to understand. The tools can slice and dice data in many ways that were not available in traditional tools of Management Information Systems;
- empower all levels of staff, not just specialists, to easily discover actionable points;
- take over tedious work of preparing data for analysis, freeing up human resources to engage in more productive work.
- Allow data analytics to be easily shared as real-time live-data links with the teams at Central (Hub level) and spokes of CHAMPIONS Control Rooms spread all over India;
Ministry of MSME also said that now the next phase is relatively easier for which the trial is on. The second phase would be directed towards real-time grievance redressal and management.
This includes increasing the performance of control rooms and officers through AI-enabled ChatBots for faster response to the query of portal users. It will also give real-time, detailed analytics across the entire workflow of its single window system and grievance redressal.
The year’s end will see the number of digital consumers in Southeast Asia reach 310 million. Currently, Malaysia is the country with the largest population of digital users.
A new joint study from an American global management consultancy and the world’s largest social media platform entitled Digital Consumers of Tomorrow, Here Today reportedly surveyed online users in Southeast Asia (SEA) to study their purchasing behaviour. One of the noteworthy findings is that the events of 2020 have inadvertently accelerated the growth of Southeast Asia’s (SEA) digital economy.
SEA had been initially projected to reach 310 million digital users by the end of 2025, in two parties’ 2019 digital consumer report, Riding the Digital Wave. Instead, the pandemic and its consequent effects have seen online behaviour in the region far outstripping the initial forecasts, to the extent the five-year expectation is now set to be reached by the end of this year.
For the first time, this will place SEA’s collective online retail market penetration ahead of India’s. Moreover, seven out of every 10 (or 70%) consumers in SEA that is 15 years old or older will complete a digital transaction by the end of the year.
Of that online purchasing age group of 15 years and above, Malaysia has the highest percentage of digital consumers in one country, with a clear majority of 83% have bought at least one item online in the past year.
Additionally, social distancing and other limitations that prevent physical contact in 2020 have had the added impact of swinging 48% out of the 83% in Malaysia into becoming first-time digital shoppers, further propelling Malaysia toward being the SEA nation with the highest digital penetration.
The report also found that online retail gross merchandise value (GMV) in Malaysia is expected to double from US$4 billion (RM16.6 billion) to approximately US$9 billion by 2025. In the meantime, Malaysians are spending more online and are buying from more segments online with an average of 5 categories purchased from in 2020, up from 3.8 categories in 2019.
Further, for the first time since 2018, online grocery purchases more than doubled its growth (2.2x) in Malaysia in 2020, causing the country managing director of the social media platform’s Malaysia branch to remark that the upswing in Malaysian digital adoption had never been more pronounced as it was in 2020.
In Malaysia alone, the company is expecting approximately 4 million new digital consumers in 2020. Online is no longer just one of many channels, for many businesses, it has become their main channel. It is crucial for businesses to connect with consumers in frictionless ways and to replicate in-person interactions through social platforms, messaging, and short videos as much as possible to drive discovery and loyalty.
A partner at the global management consultancy firm noted that, on the other hand, the digital consumption behaviour in fast-growing SEA is developing quickly, with online spending now expected to triple by 2025 to close to US$150 billion.
The rise of digital consumers in the SEA region has accelerated at a white-knuckle pace, and their discovery habits are changing. Reinforcing brand reliability and standing out from the crowd matters now more than ever, as consumers are more open to switching brands and rely more on e-commerce platforms.
From 2021, Vietnam plans to provide digital transformation ranking to ministries and provinces each year, measuring the extent to which national and local authorities have developed online activities in all areas of the society and economy.
The country’s administration is prioritising e-government as a central pillar of its ambitious national digital transformation strategy to increase digital infrastructure, solutions, and capacity in the government, industry, and society.
The aim is to emerge from the COVID-19 pandemic with every branch of government operating in a digital technology environment. Two important national databases will digitise information about the population and land, enabling e-identification and authentication to be in place by the end of 2021.
Other measures include capacity development and digital skills training for both government and businesses. Vietnam is set to rank among the top four ASEAN countries on the United Nations (UN) e-government rankings by 2030 – and among the top 70 worldwide.
With a population of about 100 million and a consistent GDP growth rate of around 7% over the past 30 years, Vietnam is rapidly digitising its infrastructure. The national broadband rollout and 4G/5G deployment are keys to digital transformation and international economic competitiveness.
Starting in major urban centres such as Hanoi and Ho Chi Minh, affordable 5G will be critical in building smart cities and powering the fourth industrial revolution to increase economic growth, generate jobs, and work towards achieving the UN’s sustainable development goals (SDGs).
Scientific and technological innovation, including new applications like artificial intelligence (AI), blockchain, and virtual/augmented reality (VR/AR), underlie this strategy. They are dependent on international cooperation in research, development, and the transfer of new technologies and commercial models in Vietnam.
According to a press release, all of this will be on display at ITU Virtual Digital World 2020. It is an online three-day event from 20 to 22 October. The first-ever virtual event from ITU Telecom, Virtual Digital World 2020 will build the foundations for the next physical event, ITU Digital World 2021 in Hanoi, next year.
Vietnam has hosted high-level virtual conferences before, including the online 36th ASEAN Summit earlier this year. The focus was on cooperation and unity in recovering from the health, social, and economic impact of the pandemic – a theme expected to underpin discussions at ITU Virtual Digital World 2020.
This October, the emphasis will be on how national digital strategies have changed or are changing in the era of COVID-19. The critical importance of digital technologies to governments, economies, society, and individual lives has never been clearer, and neither has the digital inequality gap, the release stated.
The event will explore questions that will be discussed during the roundtables and forum debates, including:
- How can governments and private sector players work together with the help of the international community to invest in network deployment, redirect resources and refocus strategies to close the digital divide?
- Which new or emerging technologies might be the most cost-effective or fit-for-purpose?
- Will the pandemic stimulate sufficient demand, or are other demand-side initiatives needed – and who should then take the lead on developing them?
Presenting innovations, the Indonesian Embassy in Tokyo launched the integrated bilateral economic cooperation data platform JAIPONG – Japan Indonesia Partnership Lounge. This event was held virtually from Tokyo and was attended by around 1,000 participants from Japanese and Indonesian business circles.
Carried out as part of the “Indonesia – Japan Virtual Business Forum” (IJBF) activity, the launch of the JAIPONG Dashboard was officially opened by the Ambassador of the Republic of Indonesia Designate Heri Akhmadi and presented a video message from the Governor of Bank Indonesia, the Minister of Trade, and the Head of the Capital Investment Coordinating Board (BKPM).
The digital platform is an effort to present innovation in economic diplomacy developed by the Indonesian Embassy in Tokyo in collaboration with the Bank Indonesia Representative Office in Tokyo.
The initiative has been supported by the Ministry of Foreign Affairs, Ministry of Trade and BKPM. This collaboration is part of a joint effort to realise the vision of Indonesia Incorporated through collaboration and synergy between government agencies and related stakeholders.
The bilateral relations between Indonesia and Japan have so far been focused on the economic sector. For Indonesia, Japan is a major strategic partner in trade and investment. Japan is Indonesia’s second-largest trading partner with a value of USD 16.2 billion in January – August 2020 and the country of origin for the second largest investment in Indonesia with a cumulative value in 2014 – Q2 2020 of USD 26.46 billion.
Speaking at the launch, Deputy Foreign Minister, Mahendra Siregar, the keynote speaker said, “In the midst of the global crisis due to the current pandemic, it is very important that all parties can take advantage of the crisis situation as a catalyst to encourage breakthroughs, including innovation in the use of digital technology to seize economic opportunities.”
The Deputy Minister of Foreign Affairs emphasised the importance of virtual tools that can bridge the need for information on business players in Japan regarding investment policies and opportunities, as well as support the efforts of Indonesian business players to enter the Japanese market.
Synergy, transformation and innovation are 3 keywords in taking advantage of various opportunities from the global economy and the increasingly vibrant digitalisation for the benefit of the national economy, opined the Governor of Bank Indonesia.
The Minister of Trade, Agus Suparmanto, underscored the need to continue to drive the trade sector through the use of digital technology, “We are optimistic that creative steps combined with digital technology will be able to contribute to increased exports.”
The launch of the JAIPONG Dashboard is seen as a step that reaffirms the Indonesian government’s commitment to facilitate Japanese investors in Indonesia end-to-end. The Capital Investment Coordinating Board is serious about providing various facilities for doing business in Indonesia, not only in terms of licensing and non-licensing but also in terms of infrastructure availability for Japanese companies wishing to diversify their factories to Indonesia.
JAIPONG is expected to become a one-stop hub to provide comprehensive information regarding various opportunities for economic cooperation between Indonesia and Japan, with data presented in a Current, Reliable, Accurate, Timely (CRAT) manner.
After launching the JAIPONG Dashboard, IJBF continued with two parallel integrated trade and investment promotion sessions. Trade promotion was carried out in collaboration with the ASEAN Japan Center (AJC) in Tokyo, focused on efforts to encourage market access for Indonesian coffee products to the Japanese market. According to the plan, the follow-up to this activity will be carried out in the form of virtual business matching by taking advantage of the momentum of the Virtual Trade Expo Indonesia in November 2020.
The investment session focused on waste-to-energy investment projects and featured 5 (five) investment projects carried out by 4 (four) Provincial Governments, namely DKI Jakarta, West Java, Central Java and South Sulawesi.
In other similar digital endeavours that encourage international business, the Indonesian Embassy in Phnom Penh held an online Indonesia Product and Tourism in Cambodia (INDOPROCAM) Business Matching that brought together 12 entrepreneurs from Indonesia and 19 Cambodian entrepreneurs (13/10/2020).
INDOPROCAM focuses on the F&B, cosmetics, pharmaceutical and supplement sectors, as well as medical equipment, considering that these sectors are primary needs during a pandemic. An initiative of the Indonesian Embassy in Phnom Penh, INDOPROCAM is designed to facilitate the dissemination of information related to Indonesian goods and services as well as Indonesian tourist destinations social media.
In addition to the means of disseminating information on Indonesian products in Cambodia and a platform to conduct business matching between sellers (Indonesian) and buyers (Cambodian). In the future, the Indonesian Embassy in Phnom Penh will develop INDOPROCAM into a platform for trade, tourism and investment fairs, as well as a virtual business forum in Cambodia.