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AI boosts sales and networking opportunities for businesses

Businesses will now be able to outsmart competitors and escalate their success through artificial intelligence (AI), customised data analytics and super-smart networking.

According to a recent report, an Adelaide entrepreneur is the mastermind behind a business-to-business AI marketing tool.

Visualise being able to intelligently identify the organisations that are most likely to benefit from your company’s services with the use of a program.

The program will pinpoint unique commonalities from a customer database and then applies this knowledge to thousands, possibly millions, of organisations.

Sales representatives spend between 30% and 50% of their time manually prospecting for leads.

Despite the time being allotted for this task, a lot of prospects are immediately ruled out since people are creature of habit and walk the same paths.

Although web tools assist with lead determination, they require explicit inputs that filter and eliminate a lot of market potential.

MapRunner takes a smart approach. The program learns from the database it receives and applies these learnings to businesses in a defined area, which are informed by their online content to isolate strong sales prospects.

The capabilities of AI offer enormous benefits to all businesses.

People are aware that artificial intelligence has a lot to offer but very few understand how it can apply in practical terms to them.

Spiral Data Group is the parent company of MapRunner, which was established in 2016. It partners with organisations in order to generate growth or realise efficiency gains.

One of the company’s unique projects is its partnership with the New Venture Institute (NVI) of Flinders University.

The partnership was to deliver sophisticated match-making for its flagship networking event, Icebreaker.

An estimated A$ 2.9 million in forward value for South Australia was delivered by the first Icebreaker event in 2016. It gathered over a thousand people together.

Innovation is the key to what the company does for the Institute. Their solution entails applying science to a human problem.

So instead of people just thinking that they want to be on a table with a certain person, the company customises and designs a smart data-matching mechanism to optimise the value of each table.

The company knows that the networking needs of the people go deeper than just thinking about who they want to sit with.

Because of this, participants attending the event answer a survey beforehand. This will collect purposeful information which will then be put through the company’s scientific matching process.

Participants will be provided with connections that are customised to their unique inputs. The Institute will then use this information to set up the connections at the event.

Participants can experience the outcomes of the smart data-matching at the Icebreaker 18 event.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


As a Titanium Black Partner of Dell Technologies, CTC Global Singapore boasts unparalleled access to resources.

Established in 1972, we bring 52 years of experience to the table, solidifying our position as a leading IT solutions provider in Singapore. With over 300 qualified IT professionals, we are dedicated to delivering integrated solutions that empower your organization in key areas such as Automation & AI, Cyber Security, App Modernization & Data Analytics, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Renowned for our consulting expertise and delivering expert IT solutions, CTC Global Singapore has become the preferred IT outsourcing partner for businesses across Singapore.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and consulting services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,800 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity, and service. For more information, visit