STB using travel tech partners to attract and enhance visitor experience in Singapore

The Singapore Tourism Board (STB) signed a three-year Memorandum of Understanding (MOU) with Alibaba Group yesterday to drive visitor arrivals and spending. The scope of the MOU includes co-developing joint marketing campaigns and content, collaborating on inbound Chinese travellers analytics and insights, and creating more seamless and smart tourism experiences in Singapore. Alibaba Group to […]