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Adapting Digital Transformation Strategies in the Philippines

The COVID-19 crisis has caused years of change in the way companies in all sectors and regions to do business in just a few months. Consumers have shifted dramatically toward online channels during the pandemic, and businesses and industries have responded in kind. The results of the survey confirm the rapid shift toward interacting with customers via digital channels.

According to the survey conducted in mid-2020, 55% of small and medium-sized enterprises (SMEs) in the Philippines reported being in the “very early stages of digital transformation,” and more than eight out of ten (86%) identified digital technology adoption as a way to improve business processes, particularly customer experience. Almost three-quarters (74%) of respondents have begun the digital transformation journey, which has primarily focused on marketing and sales, as well as customer interaction and service aspects of their businesses.

” During these pandemic times, I would say that the IT industry has been one of the blessed industries compared to other industries. There has been a surge in demand for notebooks, tablets, and smartphones but of course, there’s also problems of shortage due to those demands. Many things have really changed. Zoom meetings have become part of a day-to-day routine. And for companies to survive the current pandemic crisis, a company needs to accept the digital transformation and they must adapt to change or be obsolete.”

Those were the opening words of Philippine’s ICT leader, President and CEO, to panellists and attendees at the recently concluded press briefing for the announcement of the partnership between the leading ICT company and cloud-native, the company behind the leading open-source distributed SQL database.

“We are happy to partner with our cloud-based company to bring the next-generation cloud-native database to the Philippine market. I am confident that this partnership will allow us to unlock the full potential of digital execution of enterprises and start-ups in the Philippines and drive more business impact for our partners in creating value for their customers.”, added the CEO of the ICT company. The partnership aims to drive impact in different sectors and communities, making it easier for consumers to implement and use to improve productivity.

The mission of the cloud company is to become the default database for cloud-native applications in a multi-cloud world. It recently announced the opening of new business operations in the EMEA and APAC regions, expanding its global footprint. The company’s international expansion is being fuelled by global demand for the open-source distributed SQL database and related products and services.

The COVID-19 has literally led a company’s digital transformation more than anyone else. The pandemic has significantly accelerated the digitisation of customer interactions. In terms of adapting to the digital way of life, there is also an increase in digital payments, with 38.88 million people in the Philippines making digitally enabled payment transactions as of January 2021.

It is also asserted that the leading ICT company has a track record of successfully introducing emerging technologies to the Philippine market. The VST partnership will accelerate the cloud company’s adoption among the Philippines channel community, allowing them to better support their customers’ digital execution for one of the most critical pieces of the enterprise technology stack.

When asked about the open-source trend in the Philippines’ growing digital market, it is stated that it is open-source that truly powers a company’s technologies. He also mentioned that open source is more secure and up to date in terms of vulnerability management. While people are witnessing unprecedented growth in digital technology adoption due to the pandemic, the challenge for businesses now is how to make these work in the medium to long term, given the issues with change management, culture change, and the integration of all the new digital technologies. Companies have been forced to pursue digital transformation strategies as a knee-jerk reaction, rather than as a cohesive and integrated strategic action.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


As a Titanium Black Partner of Dell Technologies, CTC Global Singapore boasts unparalleled access to resources.

Established in 1972, we bring 52 years of experience to the table, solidifying our position as a leading IT solutions provider in Singapore. With over 300 qualified IT professionals, we are dedicated to delivering integrated solutions that empower your organization in key areas such as Automation & AI, Cyber Security, App Modernization & Data Analytics, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Renowned for our consulting expertise and delivering expert IT solutions, CTC Global Singapore has become the preferred IT outsourcing partner for businesses across Singapore.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.