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China’s Technologies in Cultural Tourism

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Cultural and tourism services in China are being combined into one sector for the first time to showcase their new products and technologies, as well as new digital services and businesses in cultural trade. The cultural and tourism service sector is being held both digital and physical in various forms such as exhibitions, forums, and promotional and trade activities. It has attracted participation from more than 1,100 companies, agencies and institutions in the field of cultural digitalisation.

Overseas tourism service agencies are displaying new trends in the industry via the online platform. The online exhibition provides three-dimensional booths, live broadcasts, product lists and other digital and smart services.

In the cultural and tourism exhibition field, a large number of digital and intelligent projects using the technologies of 5G, big data, augmented reality and virtual reality are being showcased to provide visitors with unique interactive experiences.

The revenue of cultural and sci-tech integrated companies above designated size — companies with annual revenue of more than 20 million yuan ($3.09 million) — in Beijing has accounted for more than 50% of the city’s total revenue of the cultural industry for three consecutive years, with an annual growth rate of more than 10%.

Executive vice-minister of the Publicity Department of the Beijing Committee of China said that Beijing promotes rich cultural and scientific resources as the national cultural centre and an international sci-tech innovation hub. It has an innate advantage in promoting the integrated development of culture, science and technology. These diverse products and advanced technologies being displayed at the fair have fully demonstrated the latest achievements made by Beijing in promoting the deep integration of culture and sci-tech.

The Beijing Administration Centre of Parks, for instance, is showcasing more than 200 kinds of creative products in 13 categories, with the theme of famous historical parks such as the Summer Palace and the Temple of Heaven. They include mortise-and-tenon architectural joins, Bluetooth earphones, stationery featuring traditional Chinese culture and popsicles shaped as major buildings and attractions of the parks.

According to a page, China also highlighted digital technologies and services when it comes to trade. China’s vice-minister of commerce stated that the COVID-19 pandemic has accelerated the digitalisation of trade in services, thus providing opportunities for structural adjustment and the development of new service trade businesses.

Official data showed  China’s digitally deliverable trade in services stood at $294.76 billion, up 8.4% year-on-year and accounting for 44.5% of the total service trade. More than 10,000 enterprises from 153 countries and regions have signed up for The China International Fair for Trade in Services (CIFTIS). Among them, 2,400 firms will showcase their tech products and services. The technologies will be in topics such as healthcare services, business services, engineering consultancy and construction services.

As reported by OpenGov Asia, China’s digital economy has taken centre stage and opened up new possibilities for international cooperation as it is becoming ubiquitous in modern life.

China saw the display of a wide range of cutting-edge technologies and applications, including a cloud-computing processor the size of a business card, an AI machine that can grade homework and tests, and smart home technologies that allow users to voice-control heaters and floor-cleaning robots through a mobile app.

In recent years, China has been actively promoting digital industrialisation and industrial digitisation and has been pushing forward the deep integration of digital technologies with economic and social development. Digitisation, networking and intelligence should provide more momentum for economic and social development, thus creating a new chapter for digital economic cooperation.


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