Close this search box.

We are creating some awesome events for you. Kindly bear with us.

New Zealand Government Invests NZ$ 1 Million to Showcase Its Technology Globally

Image credits:

Seen by many as the NZ Tech Story, the marketing campaign is designed to provide a leg-up to Aotearoa’s IT companies as they seek to take on the world. Simply put, it does this by highlighting Kiwi tech capabilities. Indeed, such a move could attract various technology companies to Christchurch, pumping millions of dollars into the local economy in the process.

Officially titled the “We See Tomorrow First” campaign, the global initiative is a collaboration between the industry and the government. By putting the focus on its tech capabilities to the world, the nation hopes to attract both talent and investment from overseas.

The campaign is definitely putting the best of what New Zealand as a tech-savvy country has to offer. David Downs, Chief Executive of NZ Story, the government agency handling the campaign, said the funding would pay for the likes of brochures, videos, seminars and a website that would highlight the achievements of the nation’s most successful tech companies.

At the centre of it all is the website which highlight the nation’s tech strong tech points. Moreover, the site reveals New Zealand’s strong position in surveys ranking the ease of doing business internationally and its collaborative work culture.

Downs acknowledges the country’s need for fresh talent. The NZ Tech Story should be able to provide it and persuade skilled workers to consider New Zealand as an attractive place to pursue a career, given the global competition for talent in the sector.

“The big barrier to growth for the tech sector in New Zealand is talent,” Downs added.

It’s not the first time the New Zealand government is doing its part to promote the local economy worldwide. Downs shared that the government had just done a major campaign in the food sector, ‘Made With Care’, to better position the nation’s products in 12 overseas markets. This campaign allowed New Zealand businesses to sell as much in a month as they would usually do in a year online in some markets such as the UK.

Local tech businesses are welcoming their government’s bold marketing strategy. The results should speak for themselves. One successful NZ company featured in the NZ Tech Story campaign has just received $105 million in fresh funding. Its Chief Executive is confident in the initiative saying, “As the world’s borders come down, people will look at where they want to live and who they want to work for.

He went on to add that highlighting some of the things New Zealand has to offer for talent and showcasing the successes technology companies have had in attracting top venture capital and high-value exits are stories worth reinforcing, given the amount of change we are going to see over the next couple of years.

The island country with a population of over 5 million people is holding its own as a nation. It may not be as massive as many countries in the world are. But its marketing and business savvy should put it on the map along with the most developed nations of the world.

Another concrete example of how New Zealand has exceeded expectations by leading the charge is its recent trust towards developing lithium – “white gold”. As reported on OneGov Asia, it’s also a collaboration between the government and the private sector, showing how technologically-adept the nation is.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.