Close this search box.

We are creating some awesome events for you. Kindly bear with us.

Harnessing the Metaverse to Showcase Tradition

Image credits:

Khon Kaen University, the oldest and largest university in northern Thailand, had virtually has embarked on a virtual transformation to honour and celebrate the rich heritage of Molam culture. The initiative by the public research university in Khon Kaen aims to provide a new learning zone where everyone can tour the Molam world through the Metaverse.

By leveraging technology, Khon Kaen successfully made culture education more inclusive and accessible. Users can reach the learning resources of Molam cultural capital from anywhere and anytime.

Molam is a traditional folk music and dance style that originated in the northeastern region of Thailand, known as Isan. It is an integral part of the Isan culture and often reflects the local people’s daily life, struggles, and joys. Molam performances typically feature energetic singing accompanied by various traditional musical instruments and dynamic dance movements. Over the years, Molam has gained recognition and popularity in Thailand and internationally, representing the unique cultural heritage of the Isan region.

The Molam Metaverse represents a digital breakthrough originating from the cultural hub, providing an accessible gateway for both newcomers and enthusiasts of Molam. Extensive research has been conducted, specifically focusing on exploring group Molam performances and Molam poetic narratives within the virtual realm.

Molam World is divided into two zones. The first zone is a central hall where the audience can observe the Molam stage. Upon entering this zone, avatars who are unfamiliar with Molam will experience a virtual projection of the authentic Molam world. The second zone is an exhibition area that provides knowledge about Molam. Avatars in this zone will have the opportunity to experience Molam by engaging in lively dance movements.

The Molam Metaverse zone has the capability to link with the Cultural Map platform, which serves as a network for the Supply Chain involved in the Molam Cluster’ Cluster’s business activities. This integration will play a significant role in promoting and enhancing the visibility of Molam. It will not only become a source of learning and education, but it can also enhance business-related endeavours.

For example, the Molam Metaverse has the potential to offer significant exposure to artists, benefiting both Molam enterprises and the talented individuals who contribute to this vibrant art form. Moreover, its recognition and support by the government can empower and inspire a new generation of artists, leading to the creation of extraordinary artistic masterpieces and fostering a promising era for emerging talents.

The concept of Molam Metaverse originated from a question posed by Assistant Prof Sirisak Laichankham, PhD, the Project Head. Considering the rise of the digital society and the influence of the Metaverse, he wondered how Molam could enter the virtual realm. This query sparked the development of Molam Metaverse, aiming to integrate the traditional Molam culture with the digital world.

Laichankam ‘s objective was to merge technology and culture in order to foster inclusivity and introduce the rich Molam culture to a broader audience. Initially, he has some concerns about the viability and feasibility of the project. However, as his main intention was to experiment and test it out, he went ahead.

“We did not know what the result would be, but we just tried the experiment,” Laichankam said. “We wanted to use this platform to help us form new concepts and innovations that will drive Molam into the digital age.”

In the future, when new technologies emerge, the Molam Metaverse can be extended to encompass other activities. It is truly enhancing the use of modern digital tools for Molam entrepreneurs and, at the same time building new experiences for the user group and enlarging the customer base who are the audience of Molam both in the country and abroad, especially the group not knowing about Molam before.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


As a Titanium Black Partner of Dell Technologies, CTC Global Singapore boasts unparalleled access to resources.

Established in 1972, we bring 52 years of experience to the table, solidifying our position as a leading IT solutions provider in Singapore. With over 300 qualified IT professionals, we are dedicated to delivering integrated solutions that empower your organization in key areas such as Automation & AI, Cyber Security, App Modernization & Data Analytics, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Renowned for our consulting expertise and delivering expert IT solutions, CTC Global Singapore has become the preferred IT outsourcing partner for businesses across Singapore.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and consulting services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,800 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity, and service. For more information, visit