In Indonesia, the evolution of digital technology, social media platforms, and artificial intelligence (AI) has left a profound mark on the media landscape, reshaping the way news is produced, disseminated, and consumed. These technological advancements have empowered media organisations to enhance their capabilities in data gathering and analysis, facilitating the delivery of more precise and pertinent news content.
Moreover, the widespread adoption of social media platforms has provided a channel for direct interaction with audiences, enabling media outlets to receive immediate feedback, gather valuable insights, and broaden their coverage scope through online platforms.
The Minister of Communication and Information Technology Budi Arie Setiadi encouraged the national press industry to see opportunities in global digitalisation by developing innovations. He says innovation is the key to facing rapid changes in the press industry. With digital technology, social media, and artificial intelligence, the press can create more varied and engaging content for readers.
“At present, we can see how technology has changed the way we access and consume news. The press must be adaptive to these changes and continue to develop creative ideas to remain relevant in the digital era,” he said.
“In facing this disruption, I invite all of us not to be afraid; on the contrary, we must see the opportunities brought by digital technology,” he added.
According to Minister Budi Arie, the press industry should see disruption as an opportunity to innovate and develop new information delivery methods. By utilising digital technology, the press can create more interesting and relevant content for readers, thus enhancing its competitiveness in the market.
He also cited World Association of News Publishers data showing that global press industry revenue reached USD 130 billion in 2023. This results from a combination of reporting activities with digital technology, including the growth of digital newspaper circulation.
“The increase in revenue indicates that the press industry has great potential to grow and develop in this digital era. Therefore, we must continue to encourage innovation and collaboration among stakeholders to ensure the sustainability of the press industry,” he added.
By knowing the potential revenue of the press industry due to the utilisation of digital technology, the Ministry of Communication and Information Technology is boosting the spirit of the press to be more innovative in facing technological disruptions. One effort that needs to be increased is the number of subscribers, as this can be a significant source of revenue for the press industry in this digital era.
Further, Deputy Minister Nezar Patria encouraged journalists to adapt more to technological developments. “Wherever technology is a human creation, humans should not be defeated by technology. We must adapt, control, minimise its risks and maximise its benefits,” said Deputy Minister Nezar Patria.
Further, Deputy Minister Nezar Patria also emphasised the importance of a holistic approach in facing technological disruptions. According to him, in addition to developing innovations in content and technology, the press industry also needs to strengthen its integrity, professionalism, and business sustainability.
“In facing the digital era, we should not only focus on technological aspects. We must also pay attention to other aspects such as integrity, professionalism, and business sustainability to ensure that the press industry remains relevant and competitive,” he explained.
Additionally, Deputy Minister Nezar Patria stated that artificial intelligence is currently capable of performing various tasks in the field of journalism. In fact, according to him, the presence of robot journalism or machines can carry out the process of collecting, producing, and distributing news independently. “We are familiar with the term robotic journalism, so all production work, up to the distribution of news, is done by these robotics,” he concluded.