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AI-Powered Technology Launched at PLQ, Singapore for Safer Consumer Experience

Image credits: www.certisgroup.com

The COVID-19 pandemic has made physical shopping more challenging for consumers due to the threat of the virus. The crisis also posed a significant challenge to property developers, with decreased footfall traffic across many malls and office sites as more consumers turn to online shopping amid safe distancing measures and personal safety concerns.

Now, consumers who still need to shop physically can do so with greater peace of mind with a tech firm bringing about enhanced and safe experiences at Singapore’s Paya Lebar Quarter (PLQ) comprising PLQ 1, 2, 3 and Mall. The tech developer announced that it is an integrated solution comprising security, technology, and customer service across the building parameters of PLQ.

In line with the low touch demands of the new normal, the solution will deploy an Artificial Intelligence (AI) enabled robot, which operates 24/7 to interact with shoppers and visitors to provide wayfinding services. OSCAR, the n autonomous purpose-built robot with AI detection capabilities, can detect and sound alerts upon encountering illegally parked bicycles, fires, and people smoking in non-designated areas or loitering in PLQ after hours. It also has the capabilities to broadcast pre-planned or emergency messages to members of the public.

By Q4 2021, shoppers can use the touch screen of OSCAR to access the mall directory. OSCAR will then be able to identify crowding and play messages to inform shoppers to adhere to safe distancing measures. By adapting to and embracing changes in the new normal, the low-touch solution will motivate shoppers to choose PLQ for safer and better shopping experiences.

The solution incorporates leading technology into security services to integrate management and security services across multiple sites. With technology, productivity levels of mall operations will increase while maintaining security and high service delivery standards, providing shoppers and visitors with a safer and better shopping experience.

The tech firm’s office will receive information feeds from CCTVs, sensors, and intercom systems spread across the four PLQ buildings. Orchestrated by a single command and control for multiple sites, the office will also receive live feeds from OSCAR and can make use of data surveillance to resolve issues such as locating missing children or items.

Additionally, PLQ is supported by a pool of skilled security officers that are ready to take on a myriad of roles where needed. Security officers are trained for concierge and technological operations. Through upskilling programmes at the tech firm’s Corporate University and on-the-job training in emergency response and digital literacy for the various technology platforms used for the integrated solution, they can handle various roles on demand.

The tech firm also empowers its officers with digital tools to continually boost their efficiency and productivity. At PLQ, officers are armed with the tech firm’s mobile app can respond directly to issues whenever notified by their office.

As reported by OpenGov Asia, the National AI Strategy announced by Deputy Prime Minister and Minister for Finance Heng Swee Keat mapped out how Singapore will develop and deploy AI solutions to transform the economy and improve lives.

The National AI Strategy focuses on five key areas:

  • Healthcare
  • Security
  • Smart Estates
  • Education
  • Logistics

The strategy is led by the National AI Office, an agency created under the Smart Nation and Digital Government Office. Some of the areas where results are already beginning to show in real-time are in using AI and robots in the fight against COVID-19, AI analysis for better COVID-19 contact tracing, smart AI robots for patrol and surveillance, smart sensors and meters to save water and AI in data analytics for tourism insights.


CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


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