February 25, 2024

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Artificial Intelligence Initiatives Rolled Out for Businesses in the Philippines

In recent years, artificial intelligence (AI) has infused every industry and is now a subject of discussion in the public. Artificial intelligence is being considered by businesses of all sizes to solve real-world business problems.

Implementing machine learning and AI will have a significant impact on the efficiency of any organisation. Intelligent systems can help reduce the risk of human errors by automating a large amount of work. Systems will learn and become smarter over time, and it will produce better results for the organisation.

Institutions, both public and private, in the Philippines still need a thorough understanding of what Artificial Intelligence (AI) really is, and its value to their operations before making any technology-related decisions.

As per the report of a leading artificial intelligence solutions and services company in the Philippines, there is still a lack of comprehension on more complex aspects of AI, which could impact how organisations move forward in the digital transformation journey. This is despite the rapid digital transformation that organisations have undergone in recent years.

While about 66% of the respondents identified their company as digital-by-nature, many of the respondents still said they are not too knowledgeable of AI regardless of if they consider their company to be digital or not. Most of the respondents also come from companies involved in finance and insurance. In this case, a lack of deeper AI understanding should not deter organisations from trying out AI initiatives if they think that it can improve the company’s operations or increase ROI.

The report also included a framework to assist organisations in launching a successful AI initiative. Organisations must consider three factors: human resources, business value, and management. Moreover, organisations can choose whether to have an in-house team, outsource, or invest in a hybrid model in which their in-house team can benefit from technical expertise provided by outsourced talent.

The leading AI company combines nearly three decades of academic research with deep industry experience to create cutting-edge AI projects with meaningful impact, motivated by a desire to empower humans and organisations to work efficiently with AI.

The central tenet of AI is to replicate—and then outperform—human perception and reaction to the world. It is quickly becoming the foundation of innovation. Powered by different types of machine learning that recognise patterns in data to make predictions, AI can add value to business by:

  • Providing a more in-depth understanding of the vast amount of data available.
  • Relying on predictions to automate overly complex or mundane tasks.

Before rolling out a small proof of concept project to see if an AI solution is worth investing in, the CEO of the AI company suggested that organisations investigate use cases and determine their success criteria as a guide for comparing the success of an AI initiative.

OpenGov Asia reported that the Philippines’s Department of Trade and Industry (DTI) launched the national artificial intelligence (AI) roadmap which made the Philippines one of the first 50 countries in the world to have a national strategy and policy on AI.

The DTI said that AI adoption can increase Philippine gross domestic product (GDP) by 12% by 2030, or equivalent to US$92 billion based on research estimates. The agency added that the AI roadmap aims to accelerate the adoption and utilisation of AI in the country to advance industrial development, generate better quality entrepreneurship, and higher-paying opportunities for Filipinos. Through the AI roadmap, they hope to establish the Philippines as an AI Centre for Excellence in the region that is backed by a local talent pool and vibrant innovation and entrepreneurship ecosystem.

To ensure a successful AI initiative rollout, all stakeholders must give their full support. Whether the initiators choose a top-down or bottom-up approach, every department involved in the project should be properly onboarded to gain a better understanding of the initiative and solution.

The primary goal of artificial intelligence is to make humans’ lives easier. While the level of AI improves, so does its competency, allowing it to handle more complex tasks for humans. AI can also serve as a catalyst for scientific and technological advancement.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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