February 24, 2024

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Human-AI Tool Provides Insights into Online behaviour

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A research project funded by the National Science Foundation (NSF) develops an online tool called CitizenHelper. This tool can sort through millions of tweets to identify behaviours that could assist emergency agencies and give them an understanding of the population’s attitudes. The U.S. researchers specifically use this tool to gain insight into people’s response to COVID-19 in the Washington D.C., Maryland, and Virginia (DMV) area. The tool uses artificial intelligence (AI) techniques to filter the posts and then determine the relevance and information level of each tweet.

The head of the research team says that he and his team are extracting intelligence from social media posts on several key subjects. They include risks, symptoms, compliance with social distancing, and more relevant information on COVID-19 using a human-artificial intelligence (AI) teaming approach. The research team is also collaborating with Montgomery County, Maryland’s Community Emergency Response Team (CERT) to bring this initiative to other areas of the DMV region, including Fairfax County’s CERT.

The tool helps these CERTs to scale work that would be difficult for humans to do alone. The head of the research team says that humans are good at contextual understanding to filter content but they cannot scale. Machines, on the other hand, are good at scaling, but they do not deeply understand the context very well. Hence, a human-AI teaming approach is invaluable. The algorithms need humans to help them improve their accuracy. CitizenHelper allows this very seamless interactive mechanism for humans and computers. The humans can provide feedback to the machine on what the machine has predicted.

On their most recent run of the tool, 6,500 tweets were sampled for volunteers to look through to help identify sentiments on preventative measures for COVID-19 and risks people were taking. CERT states that about 20% of the tweets were relevant, and of that, 60% of the communications associated with risk had a negative sentiment.

Looking at social media has a huge benefit as it gives information in real-time. Therefore, it reflects people’s behaviour as opposed to expectations of what people’s behaviours are. The research team continue to work on improving the tool and teach the AI algorithms to be more specific. When a new data point comes in and the algorithm is unsure of what to do with it, a human user can provide feedback. This is a specific type of activity called active learning in the world of machine learning and AI.

A university professor and a principal investigator on the project states that the goal is to determine whether this human-AI interaction can make a community more resilient. Volunteers trained to recognise problems can better understand what is happening in the community and what is being done about it. The AI cannot learn what the important information is without being taught by humans. However, humans will always have a role because of the context associated with emergency response and how it varies by place and time.

The researchers use Twitter because its data is the most open and easiest to collect and analyse. The team could use other social media platforms such as Facebook, but that would require getting permission from every user to collect their data which is impractical.

CERT adds that CitizenHelper can automatically pull metadata and geolocation information relative to COVID prevention and risk, delivering results specific to the D.C. area and therefore more useful. Still, many emergency managers are hesitant to use such a tool.

The team has presented this project to local and federal officials who like the progress and the research, but they want the government to be more committed. Hence, the team seeks to expand their research at a national level.

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Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

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CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

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Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

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SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

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HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

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IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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