February 26, 2024

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Singapore Airlines Lifts Library E-Resources

Step on board a Singapore Airlines (SIA) flight, relax, and take in some specially selected content from the National Library Board (NLB). Through SIA’s in-flight entertainment system, passengers may now watch videos and listen to podcasts about Singapore. These NLB resources will also be accessible through the SingaporeAir mobile application.

“Many are taking to the skies again, and we are excited to partner with SIA to offer a new channel for passengers to access some of our best resources while they travel. We hope that these resources, especially those featuring our rich Singapore Stories, will be an illuminating source of discovery and learning for all. As part of LAB25, we will work with more partners like SIA to make our rich resources available to everyone, anytime, anywhere,” Ng Cher Pong, NLB’s Chief Executive Officer.

In this partnership between the NLB and the national carrier, NLB’s e-resources are now available for the first time on SIA’s digital platforms. The goal of this partnership is to make reading and learning more fun. Every two to three months, new content will be added, so everyone can look forward to new bits of NLB content, such as many Singaporean stories to watch or listen to.

NLB and SIA are also looking into ways to work together more to put NLB’s e-books on the SingaporeAir app, along with the videos and podcasts that are already there. This project is part of NLB’s National Reading Movement (NRM), a 2016 campaign to get Singaporeans to read more, read more widely, and read together.

Here are some examples of NLB’s multi-format e-resources that are already available on SIA’s platforms or will be in the future:

  1. Videos – From Book to Cook series, which takes viewers on a gastronomic journey; Stories from BiblioAsia, which brings compelling essays and stories to life; and storytelling videos for children from the StoryTime series, available in English, Tamil, Chinese, and Malay, Singapore’s official languages.
  2. Podcast: Film Talk, which focuses on the performing arts, and Radio DDC, which explores the history of music in Singapore, are available as podcasts.
  3. E-books — BiblioAsia, the NLB’s flagship magazine that features articles on Singapore’s history, culture, and legacy, and the One Story series of translated short stories in Tamil, Chinese, and Malay.

Launched in October 2021, LAB25 (Libraries and Archives Blueprint 2025) is the NLB’s five-year strategy to collaborate with partners and the community on an innovation and experimentation journey to rethink libraries and archives.

Yeoh Phee Teik, Singapore Airlines’ Senior Vice-President for Customer Experience, stated that as part of Singapore Airlines’ continued efforts to enhance the travel experience of our customers, we are constantly seeking to increase our selection of in-flight multimedia entertainment.

As Singapore’s national airline, the airline is happy to partner with the National Library Board to offer a wide selection of movies and podcasts, including those created by Singaporeans. This is part of their mission to interact with a wide variety of partners and create a customised and relevant client experience.

Meanwhile, OpenGov Asia previously reported that Singapore’s National Library Board (NLB) and Lee Kuan Yew Fund for Bilingualism (LKYFB) have recently signed a Memorandum of Understanding (MOU) to provide additional Mother Tongue Language (MTL) resources and programmes to promote bilingualism from a young age and increase the number of local MTL writers through a three-year strategic partnership.

Children, parents, and educators can look forward to more products, including eBooks, created by local writers in a variety of mother tongue languages. NLB will add ten new titles translated from English to Chinese, Malay, and Tamil to its collection to honour the start of this cooperation.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

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CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

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Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

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HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

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IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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