Search
Close this search box.

We are creating some awesome events for you. Kindly bear with us.

AI voice to take over SMS messaging

According to a recent report, a study showed that the new trend of artificial intelligence (AI) in the form of “voice first” assistants are becoming more popular because humans are gravitating to the easier “talking” rather than “typing” method of communication.

With the title, “How Digital Marketing can help achieve business strategic goals”, the study conducted shares that digital marketing trend is now shifting to marketing automation from the organic social media SMS and pure texting.

The study points out that 50% of all searches online will be voice searches by the year 2020. Thus, organic social media is dying.

Talking is easier and this behaviour is normalising because talking is the more natural thing to do.

When looking at speed and accuracy, speech is about 3.0 times faster than the text entry speed for English and the error rates for speech is 20.4% lower than the keyboard error rates committed in English.

Although voice-based search still plays a relatively minor role in the activities of most shoppers today, these tools appear to be gaining momentum.

Voice combined with chat-based interfaces will become increasingly important for customer service and support.

More studies have predicted that digital commerce revenue will increase by 30% through visual and voice search.

Data showed that 38% of shoppers have used voice for at least one shopping activity while 12% are very interested in ordering products by voice.

The study has also showed that 47 million of US adults have access to “voice first” assistant and 40% of adults now use voice search of at least once per day.

In the UK, one in 4 households will own an Echo by the end of 2018.

Although voice assistant is not yet that widespread in the Philippines, it will soon catch up as the economy improves.

There is no need to focus on voice first assistants driving commerce, or even voice search, the growing trend should just be accommodated by allowing it to be visible in product and service offerings.

Enterprises and retailers are encouraged to be prepared with voice and what having voice really means for their business.

Normalisation of voice as an input is going to drive innovative uses of the technology, so organisations should keep thinking about what works for the businesses.

Their thinking must shift from being ‘mobile first’ to ‘A.I first’.

Through repetitive use, AI may accumulate enough data to perform analysis. An example of which is how AI can detect a customer’s grocery basket based on his regular purchases from the store.

AI can now predict these items for delivery to their homes.

One interesting finding during the presentation of this study shows that mobile apps are becoming a thing of the past.

Only those apps that entertain and add value to customers are getting more users. The apps that are going to stay are those that are related to one’s financial accounts, like banks apps.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

As a Titanium Black Partner of Dell Technologies, CTC Global Singapore boasts unparalleled access to resources.

Established in 1972, we bring 52 years of experience to the table, solidifying our position as a leading IT solutions provider in Singapore. With over 300 qualified IT professionals, we are dedicated to delivering integrated solutions that empower your organization in key areas such as Automation & AI, Cyber Security, App Modernization & Data Analytics, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Renowned for our consulting expertise and delivering expert IT solutions, CTC Global Singapore has become the preferred IT outsourcing partner for businesses across Singapore.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.