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Partnership to explore how creative agencies can leverage automation

A recent ceremony has seen an advertising agency from Shanghai signing on to become the first industry partner in China for innovation style projects.

As reported, the University of Sydney will be partnering with J. Walter Thompson China to focus on technology and digital transformation to develop creative solutions for current and future business issues.

The partnership will kick off in December 2018 with an Industry and Community Project Unit (ICPU).

The University introduced ICPUs earlier this year, to provide units of study based around authentic problems and issues set out by industry, community and government organisations.

Coming from interdisciplinary areas, the students will be forming small teams to develop creative, ethical and context sensitive solutions.

16 University students will be answering questions such as “What will the future of work look like for creative agencies?” and “How can technology be applied to the creative process?”

The ICPUs are offered as four-week intensive courses. The students will be based in Sydney for the first week.

While in Sydney, they will work through the project brief as well as conduct background research on the project and country.

During the second and third weeks, students will be working in Shanghai with the advertising agency.

They will be given the opportunity to navigate the political, economic, socio-cultural, technological and legal context of unfamiliar international markets.

The fourth and final week will be spent virtually, wherein they will be writing up their assessment task and undertaking interactive workshops.

It promises to be an exciting partnership by bringing together innovation, creativity and education.

The first project will seek to find out if technology can be applied so that it elevates the creative process in business functions and processes.

Ultimately, the partnership will work towards what actions creative agencies can take now to deliver efficiencies across their business.

It will also guarantee that creativity is able to effectively adapt to the implementation of artificial intelligence (AI) and new technologies.

There is particular interest in exploring the connection between human and machine learning and how this will change roles in the future.

Hopefully, this will be the start of many innovative and future facing topics that both the agency and the University can work together on solving for the creative industry.

Magic begins from having interdisciplinary groups. Students from different disciplines are brought together to work on a common problem

With 16 students working in four groups to explore how creative processes can be automated at the agency, each student group will be bringing a fresh perspective and new way of tackling the challenge.

Under the supervision of academic and industry experts, the students will consider if design thinking and machine learning can be used to strike a balance between automation and retaining the human element.

The ICPU initiative has been enthusiastically received by both industry and students, and to date 1000 students have been involved in 35 projects.

Next year, the University will double the number of places offered to the students to 2000, with the number of projects increasing to 50 in Australia and internationally.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

As a Titanium Black Partner of Dell Technologies, CTC Global Singapore boasts unparalleled access to resources.

Established in 1972, we bring 52 years of experience to the table, solidifying our position as a leading IT solutions provider in Singapore. With over 300 qualified IT professionals, we are dedicated to delivering integrated solutions that empower your organization in key areas such as Automation & AI, Cyber Security, App Modernization & Data Analytics, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Renowned for our consulting expertise and delivering expert IT solutions, CTC Global Singapore has become the preferred IT outsourcing partner for businesses across Singapore.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.