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Successful E-Commerce Promotions – An Alibaba Cloud Guide for SMEs

The 11.11 Global Shopping Festival 2018 was the biggest yet. Alibaba’s tenth global retail extravaganza hit its highest-ever number of delivery orders (1.04 billion). Some 237 brands, including international brands including Adidas, Bose, Mac, Mattel, Nike, P&G and Zara taking part and generated more than RMB 100 million ($14.4 million) in gross merchandise volume

But such large-scale shopping events aren’t just for big firms. More than 180,000 brands participated in the Global Shopping Festival. Such promotion events provide small-to-medium enterprises with a massive opportunity to not just boost their bottom line but to interact on the global e-commerce stage and compete with some of the world’s biggest brands.

However, they need an infrastructure that can easily scale to match the surges in traffic that such promotional events generate. Furthermore, to stand out in this space, small-to-medium enterprises need to embrace a range of novel solutions to capture the attention of online consumers before, during and after these key shopping events.

Some businesses assume these measures will be prohibitively expensive, requiring excessive up-front costs and the provisioning of expensive hardware.

However, in the cloud, this is not the case. Alibaba Cloud offers a range of cost-effective solutions for businesses that want to scale and capitalize on the tremendous opportunities of these large-scale e-commerce events.

This whitepaper will introduce you to our work and show you the range of ways you can use Alibaba Cloud’s products and services to stand out, compete, and succeed on the busiest days of the e-commerce calendar.



Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.