Close this search box.

We are creating some awesome events for you. Kindly bear with us.

New challenge will revolutionise consumers’ shopping experience

A new competition from the University of South Australia will have students, tech-stars and budding Adelaide entrepreneurs competing to win A$ 25,000.

According to a recent press release, the Retail Game-Changer Challenge gives local entrepreneurs the opportunity to revolutionise the shopping experience for consumers.

Participants will flex their creative muscles as they will be asked to design a concept and prototype for a shopping centre information system that will bridge the divide between digital and brick-and-mortar retailers.

On top of the A$ 25,000 prize, the winning team will be given the chance to discuss with the commercial property company backing the competition the possible opportunities arising from their wining technology.

The commercial property company owns major shopping precincts, high profile and historical commercial sites and hotels across Australia and New Zealand.

The Shopping Centres’ Dilemma

Several retailers and shopping centres around the world are dying because they are not connecting with people anymore.

People crave service, they prefer every trip to a store to be an ‘experience’, and they have a preference towards loyalty.

Retail stores cannot compete with the internet giants on their terms.

A physical experience enhanced by virtual components will beat a virtual experience enhanced by physical sensations any time of the week.

If experience that satisfies people’s needs is created, which prioritises human interactions over everything else, the customers will keep coming back.

The Retail Game-Changer Challenge

The aim is to build an infrastructure that cultivates a seamless digital integration between the two key stakeholders, customers and retailers.

The Challenge should produce a system that improves the customer shopping experience and allows retailers to engager with shoppers more.

Participants need to use their creativity in producing something from the information gathered and the insights mined and in order to provide the services to customers and tenants.

Thinking ‘outside the box’ is required particularly and developing a system that will entice a customer to shop in-store rather than online.

Who can join?

Anyone from a creative engineer, data scientist, business entrepreneur, marketing guru or analyst, or a team with innovative geniuses from each of these areas can join.

The winners from the 2018 competition came up with using augmented reality (AR) to dynamically incentivise the users to explore and be present in the shopping centres.

The system, during its Christmas promotion, allowed the users to explore the shopping centre to look for signage that will permit them to open VR presents ranging from free coffees, jewellery and gift vouchers.

Teams of up to six individuals from all backgrounds are welcome to pitch their concepts, as long as at least one group member is a student currently enrolled in tertiary study in South Australia.

The competition is created and supported by the company and managed by the University.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.