Close this search box.

We are creating some awesome events for you. Kindly bear with us.

HK start-up using 3D tech to make zero-waste jeans

According to a recent report, a Hong Kong start-up is combining 3D scanning and weaving technology to make the perfect pair of jeans, as consumers’ preferences shift from big-name brands to tech-inspired and sustainable fashion.

The start-up, based in the US, joined a Hong Kong incubator in February 2019. It is a zero-inventory “techstyle” store where jeans are only made when an order is placed. The incubator says techstyle covers material and supply chain innovation, wearables merging technology and style, and new retail experiences.

The two-year-old robotics and apparel company aims to become a zero-waste operation. It is developing a 3D weaving machine that would completely eliminate fabric waste, with plans to deploy it in stores as early as the end of this year.

One of the company’s three co-founders noted that with 3D weaving, the start-up will no longer have any cut waste, the discarded fabric from traditional apparel making techniques. For now, the start-up uses their cut waste to create reusable packaging for their jeans.

The packaging also happens to be able to fit a 13-inch laptop, even though the designers did not intentionally make it that way.

The start-up is currently in talks to close a seed funding round but declined to disclose further information on the deal or their valuation.

According to database company, the size of the global denim market was US$60.4 billion in 2017 and is forecast to grow to US$87.6 billion by 2023.

A report from market intelligence firm showed that the growing popularity of online sales is enabling vendors to provide customised denim products tailored to each customer’s size and colour requirements.

The start-up joined a host of luxury labels, making everything from jewellery to glasses frames that employ 3D body scanning techniques to boost sales.

According to consultants, mass personalisation is being made possible with advances in 3D printing technology. Another report noted that 15% of respondents were willing to pay 40% more than the regular retail price for a personalised fashion item.

The start-up expects that trend to grow. It has partnered with a body scan company to set up more than 1,000 infrared scanners worldwide where customers can get a 20-second body scan that allows for customised fittings, stitching, and styling.

The start-up said that most of these scanners have been placed in gyms, as one of their main customer groups includes people who work out a lot, so they often are unable to find mass market clothing to fit their body type.

The company’s founders chose to focus on jeans, which has one of the most polluting and labour-intensive manufacturing processes. Workers who sandblast fabric to create distressed denim are saddled with chronic lung disease, while dyeing requires toxic chemicals and hundreds of litres of water per pair of jeans.

The aim is to offer products that do not involve using labour to spray toxic chemicals which is why the firm is experimenting with ozone wash and laser whiskering to create the patterns.

The company said they originally started out partnering with a workshop in Hong Kong, but since the latter could not meet demand, they have roped in other manufacturers in China’s Guangdong province.

There are currently no pop-up stores in Hong Kong; orders are created via appointments only.

Furthering Hong Kong’s Smart City goals

According to the Smart City Blueprint for Hong Kong, the HKSAR Government is working to enable the business to capitalise on Hong Kong’s renowned business-friendly environment to foster innovation, transform the city into a living lab and test bed for development.

In addition, the Government aims to consume fewer resources and make Hong Kong more environmentally friendly, while maintaining its vibrancy, efficiency and livability – this includes zero waste initiatives.

The start-up’s goals are in line with the HKSAR Government’s objectives of continuing to explore and formulate initiatives to:

  • adopt new green technologies when they become commercially available;
  • create low carbon, more sustainable environment for the people;
  • optimise the use of city resources, including waste reduction, reuse and recycling.


Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.


As a Titanium Black Partner of Dell Technologies, CTC Global Singapore boasts unparalleled access to resources.

Established in 1972, we bring 52 years of experience to the table, solidifying our position as a leading IT solutions provider in Singapore. With over 300 qualified IT professionals, we are dedicated to delivering integrated solutions that empower your organization in key areas such as Automation & AI, Cyber Security, App Modernization & Data Analytics, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Renowned for our consulting expertise and delivering expert IT solutions, CTC Global Singapore has become the preferred IT outsourcing partner for businesses across Singapore.


Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit


SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.


HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 


IBM is a leading global hybrid cloud and AI, and consulting services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,800 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity, and service. For more information, visit