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HK goverment tech lab launches virtual waiting room

Hong Kong’s Smart Government Innovation Lab recently announced that it is looking for companies to apply to acquire and deploy a solution developed by one of its supported ventures.

Solution description

Queue-it is the original virtual waiting room, designed to put users back in control of their website performance during peak demand.

When online visitors exceed capacity, they are redirected to a customizable virtual waiting room and then throttled back to their website or app in a controlled first-come, first-served order.

Benefits of Queue-it

  1. Delivery: Protect reputation and create a seamless, branded experience for high-demand sales. Put visitors in a fair first-in, first-out line, harness queue psychology, and tap into social proof.
  2. Management: Control is at users’ fingertips with GO Queue-it, the web-based admin platform. Configure queue settings, monitor real-time queue traffic, and get data-driven insights into future sales.
  3. Protection: The platform allows users to serve genuine customers, not bots. Validate visitors using reCAPTCHA or Queue-it’s innovative Proof-of-Work challenge and verify that visitors have come from the queue.
  4. Exercise control over any situation
  5. Cover time-limited sales: Manage pre-sale build-up with a countdown pre-queue page. At sale start, visitors are randomized and assigned a place in line. Users neutralize any advantage to arriving early and offload early visitors from infrastructure. People who arrive after the sale starts get a first-come, first-served place in line.
  6. Queue visitors only when needed: Guard against sudden spikes in online traffic 24/7. Queue-it acts as a safety net that keeps the websites or apps from crashing. It constantly monitors website and app traffic levels and activates the queue only when traffic exceeds the thresholds users configure
  7. Get protection where needed: Users’ performance bottlenecks are specific to their website setup. With Queue-it they can protect their entire site or target worst bottlenecks. This flexibility means customers can browse and only enter the queue on resource-intensive actions like “Add to Cart” or checkout.
  8. Queue across any device: Every business has its device mix, but the future is clearly mobile. Queue-it is built to accommodate the unique challenges of mobile queuing. Visitors keep their place in line if they leave the browser or app, lock their phones, or have their phone run out of battery. Meet customers where they are and cover all entry points to infrastructure.
  9. Deliver a seamless brand experience: users don’t have to leave customers to decipher confusing error messages or frantically refresh the page.
  10. Create a branded experience with Queue-it’s versatile queue page. Engage visitors with promotional marketing content and keep them updated with real-time communication. This increases trust, loyalty, and customer satisfaction.

Application Areas

The platform can be applied across the areas of Broadcasting, City Management, Climate and Weather, Commerce and Industry, Development, Education, Employment and Labour, Environment, Finance, Food, Health, Housing, Infrastructure, Law and Security, Population, Recreation and Culture, Social Welfare as well as Transport.

Technologies Used

Using the CDN edge and also the bot management with the queuing software to provide a satisfying environment to the visitor.

Use case

CuMask+ website: Queue-it providing the virtual queuing page to the CuMask collection on event-based to make the visitor satisfied and feel fairness when they visit the website.


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