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Western Australia to Establish Creative Technology Innovation Hub

The State Government is putting forward AU$ 1.2 million over four years to establish the State’s first Creative Technology Innovation Hub in Bunbury. This is aimed at boosting the regional creative enterprises of Western Australia.

The WA Creative Technology Innovation Hub (WACTIH) was announced by the region’s Innovation and ICT Minister in Bunbury and will operate in collaboration with the State Government, Edith Cowan University, the City of Bunbury and industry to stimulate and grow Western Australia’s emerging creative and immersive technology industry. The WACTIH aims to aid businesses and creative enterprises grow by linking research, entrepreneurship and education in the use of digital and immersive technologies.

As the South-West is home to over 320 creative and digital businesses, the WACTIH will help support hundreds more businesses across the State with specialised advice and services. The hub is being established to aid the growth of a future-ready workforce, entrepreneurs, start-ups and innovators in WA and its regions. The focus of the hub will be on creative digital industries including gaming, experiential and immersive technology, software development, product design, advertising, film and media.

Funded through the McGowan Government’s AU$ 16.7 million New Industries Fund, the WACTIH will become part of the State’s established innovation hubs in life sciences, data science and cyber security to build capability and capacity to diversify the economy, leverage new commercial opportunities and create jobs.

The Innovation and ICT Minister of WA stated the Creative Technology Innovation Hub establishment announcement will not only boost creative tech enterprises across the State but is a vote of confidence in regional innovators. The hub is expected to push economic value in the regions through business and skills transformation for increased, long-term advantage.

The Government of Western Australia’s New Industries Fund supports and accelerates WA’s innovative start-ups, emerging businesses and small and medium enterprises to diversify local and regional economies and create jobs and industries. Through the new hub, the McGowan Government aims to expand the State’s presence in the global digital supply chain of services, content and code.

The Bunbury MLA stated that Bunbury is the gateway to the State’s pristine South-West region and is now proudly home to hundreds of digital and creative businesses and innovators. The MLA added that he looks forward to the establishment of the WA Creative Technology Innovation Hub and the significant opportunities and benefits it will offer to the Bunbury community.

About the New Industries Fund

The New Industries Fund is a AU$ 16.7 million initiative to support and accelerate new and emerging businesses to create local jobs over 4 years. The Fund is a key component of the Western Australian Government’s Plan for Jobs and its approach to diversifying the economy as well as creating jobs. The WA innovation hubs bring a critical mass of people together, with access to expertise and facilities, making better use of talent and technology, and creating local jobs.

While innovation takes place across Western Australia, a designated hub provides focus and acts as a beacon to attract start-ups and small and medium-sized enterprises (SMEs). They also foster community pride by helping to promote academic excellence and industry strength.


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