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India Tests Cell Broadcast Alert System

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The Department of Telecommunications (DOT), in partnership with the National Disaster Management Authority (NDMA), will conduct extensive testing of the Cell Broadcast Alert System. This effort is aimed at strengthening emergency communication during disasters and enhancing safety measures to protect the public.

The Cell Broadcast Alert System is an advanced technology that enables authorities to disseminate vital and time-critical disaster management messages to all mobile devices in specific geographic regions. This includes both residents and visitors, ensuring that crucial emergency information reaches as many individuals as possible promptly.

Government agencies and emergency services employ Cell Broadcasts to inform the public about possible threats and deliver vital updates during critical situations. This technology is commonly used for issuing emergency alerts like severe weather warnings (tsunamis, flash floods, earthquakes), public safety notifications, evacuation instructions, and other critical information.

The Cell Broadcast Alert System will undergo rigorous testing with multiple telecom service providers. These tests will be conducted periodically in various regions across the country to evaluate the emergency alert broadcasting capabilities of different mobile operators and cell broadcast systems for efficiency and effectiveness. As part of this endeavour, tests are being conducted in different states across India, with Punjab being the next state on the testing schedule for 29 September.

In a press release, DOT said that it is responsible for formulating developmental policies to accelerate the growth of the telecommunications sector in India. “Our mission is to ensure access to affordable and effective telecommunications services for all citizens while promoting innovation and safeguarding national security interests.”

The proliferation of digitalisation in both service and manufacturing domains has ushered in a global transformation. In recent years, the demand for digital connectivity has grown, and this vital role was highlighted during the pandemic, when there was a surge in demand across user segments, regardless of their geographical locations.

The Telecom Regulatory Authority of India (TRAI) has been overseeing the quality of telecom services nationwide through comprehensive studies and by issuing directives to stakeholders to improve facilities. Although there have been notable enhancements in the coverage of telecom services outdoors, there are still gaps in meeting the expected quality of service within buildings, whether they are residential or commercial areas.

Ensuring the quality of telecommunication services within buildings is a vital aspect of safeguarding consumer interests. TRAI has already implemented several policy initiatives, including the Recommendation issued on 20 February 2023, regarding the “Rating of Buildings or Areas for Digital Connectivity.” These recommendations establish an introduction for building ratings, aiming to deliver a satisfactory digital connectivity experience to consumers through a collaborative and self-sustainable approach.

To establish a regulatory framework, TRAI has indicated in its observations that it intends to develop the necessary regulations for the Rating of Buildings. It recently issued a consultation paper titled “Regulation on Rating Framework for Digital Connectivity in Buildings or Areas.” It deliberates on the regulatory measures needed to implement a rating framework.

The paper underscores the necessity of a rating system that not only caters to the current consumer expectations but is also adaptable for future expansion and upgrades. It should allow for evolving technologies and shifts in user demands. The paper also explores the benefits of a rating framework for end-users, service providers, and the broader ecosystem.

The consultation paper provides an overview of the ‘Rating Framework for Digital Connectivity’ based on international practices and existing rating frameworks such as GRIHA or Credit Rating in India. The consultation paper along with draft regulations have been uploaded to TRAI’s website, seeking inputs from the stakeholders and telecom consumers. Written comments will be accepted by 10 November and counter-comments by 24 November.


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