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Social Beat: Public Sentiment Management in Ho Chi Minh City

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In the digital landscape of Ho Chi Minh City (HCMC), the introduction of Social Beat heralds a significant milestone in the city’s approach to managing public sentiment and navigating the complexities of online content. Developed by the Department of Information and Communications, this AI-powered software aims to revolutionise how organisations engage with social media data, offering insights that can inform policy decisions, counter misinformation, and shape public opinion.

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Mr Lam Dinh Thang, Director of Ho Chi Minh City Department of Information and Communications, introduced Social Beat as a pioneering platform designed to dissect and understand the vast ocean of social media data. This innovative technology represents a transformative leap in the city’s digital infrastructure, leveraging artificial intelligence (AI) and machine learning to extract actionable insights from the ever-expanding realm of online discourse.

In a city teeming with over 10 million residents and boasting 22 million social media accounts across 350 platforms, managing online content and sentiment has become increasingly challenging. Mr Thang emphasised the need for a sophisticated tool capable of efficiently collecting, evaluating, and categorising public opinion data to facilitate informed decision-making.

Social Beat offers a comprehensive solution to these challenges, enabling organisations to monitor trends, gauge public sentiment, and identify emerging issues in real-time. By harnessing the power of AI and machine learning, the software can analyse vast volumes of social media data, providing valuable insights into community attitudes, preferences, and concerns.

During its initial test run over the Tet holidays from February 8-14, Social Beat demonstrated its efficacy by analysing city-related content and categorising sentiments as 65% positive, 25% neutral, and 10% negative. This data not only provided valuable feedback on public opinion but also highlighted areas where the city could make informed adjustments to its policies and initiatives.

The versatility of Social Beat extends beyond sentiment analysis, offering users the ability to create flexible and diverse reports tailored to their specific needs. From quick overviews to in-depth analyses, organisations can customise their reports to focus on topics of interest and extract meaningful insights from the data.

Furthermore, Social Beat serves as a vital tool for monitoring and countering misinformation, particularly in an era where online platforms can be exploited to spread false or misleading information. By identifying and categorising content according to its accuracy and relevance, the software empowers organisations to address misinformation proactively and safeguard the integrity of public discourse.

In addition to its role in monitoring public sentiment and countering misinformation, Social Beat also serves as a platform for promoting transparency and accountability in governance. By providing city leaders with timely insights into the concerns and priorities of the community, the software facilitates more responsive and citizen-centric decision-making.

Looking ahead, the Department of Information and Communications plans to further integrate Social Beat into its operations, ensuring that the software remains a valuable resource for policymakers, public officials, and community leaders. By leveraging AI and machine learning technologies, HCMC aims to stay at the forefront of digital innovation, harnessing the power of data to drive positive change and enhance the quality of life for its residents.

Social Beat represents a transformative leap forward in Ho Chi Minh City’s approach to managing public sentiment and navigating the complexities of online discourse. With its advanced AI capabilities and real-time analytics, the software promises to revolutionise how organisations engage with social media data, offering valuable insights that can inform policy decisions, counter misinformation, and shape public opinion in the digital age.


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