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Revolutionising Tourism: Ha Noi’s Digital Transformation Journey

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The Hà Nội Department of Tourism is poised for a digital revolution as it commits to further enhancing its tourism database software and accelerating the digitisation of data in tandem with the city’s comprehensive information systems and tourism databases.

Image credits: Ministry of Information and Communications

In a recent announcement, the department unveiled its strategic plan to develop a cutting-edge digital mapping system tailored for smart tourism within the city, along with the digitisation of essential data pertaining to attractions and service facilities.

This pivotal step forms an integral component of the department’s overarching administrative reform and digital transformation initiative. The primary objective is to revolutionise the online public service experience for visitors while propelling tourism endeavours in the city to new heights. Central to this endeavour is the expansion of the tourism sector’s data management system and the comprehensive update of the agricultural tourism database.

Furthermore, the department is committed to leveraging information technology to amplify the capital’s image to both domestic and international tourists. Presently, concerted efforts are underway to bolster infrastructure to meet the exigencies of implementing Hà Nội’s digital governance framework, in strict adherence to the network connectivity model outlined by the Ministry of Information and Communications.

In alignment with the city’s aspirations for digital transformation, the department is actively developing the Internet of Things (IoT) infrastructure to underpin smart tourism applications across the city. These initiatives are pivotal in augmenting the overall tourism experience and ensuring seamless connectivity for tourists and residents alike to access and stay updated on tourism activities, especially during major holidays and events.

Director Đặng Hương Giang affirmed the department’s commitment to securing necessary resources from the city People’s Committee to drive administrative reform, digital transformation, and optimise data connectivity utilisation. Reflecting on the department’s administrative reform initiatives in the previous year, notable achievements include the implementation of innovative models such as QR code usage for streamlined access to administrative procedures and online public services via smart mobile devices.

Additionally, a dedicated information support and consulting service, operational round-the-clock through the hotline 1800.556.896, has been instrumental in facilitating prompt feedback and recommendations from tourists. In 2023 alone, the department assisted 772 tourists and effectively addressed 32 feedback and recommendations from both domestic and international visitors.

This concerted push towards administrative reform has not gone unnoticed, as evidenced by Hà Nội’s repeated recognition by esteemed international tourism organisations. In 2023, the city clinched the prestigious title of the world’s top city destination for short vacations, bestowed by the World Tourism Organisation. Moreover, the Hà Nội Department of Tourism was honored to receive accolades as the leading tourism management agency in Asia for its exemplary contributions, marking the second consecutive year of such recognition.

Looking ahead, the department sets ambitious targets, aiming to attract approximately 26.5 million tourists this year, representing a notable 10.4% increase compared to the estimated tourism figures for 2023. With its unwavering commitment to innovation, digital transformation, and impeccable service delivery, the Hà Nội Department of Tourism is poised to elevate the city’s tourism landscape to unprecedented heights, offering visitors unparalleled experiences and fostering sustainable growth in the tourism sector.

Vietnam is actively pursuing initiatives to strengthen its digital economy, both domestically and on the international stage, as part of its broader strategy for economic growth and competitiveness.

As challenges persist, including inadequate connectivity and collaboration among IT parks and industrial zones, particularly in larger cities, the government is looking to better infrastructure and regulation. OpenGov Asia reported that Vietnam has initiated the establishment of IT parks and software chains to bolster its digital ecosystem and global competitiveness within the production value chain.


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