February 24, 2024

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Artificial intelligence predicts personality by looking a person in the eyes

Artificial intelligence predicts personality by looking a person in the eyes

A popular saying by William Shakespeare,
which has been repeated countless of times, is that of the eyes being the
window to the soul, revealing what people think and how people feel. Now, new
research reveals that eyes may also be an indicator of a person’s personality
type, simply by the way they move.

A research that uses state-of-the-art
machine learning algorithms to demonstrate a link between personality and eye
movements was developed by the University of South Australia
(UniSA) in partnership with the University of Stuttgart, Flinders University
and the Max Planck
Institute for Informatics
in Germany.

According to the report
made by UniSA, findings show that people’s eye movements reveal whether they
are sociable, conscientious or curious, with the algorithm software reliably
recognising four of the Big Five personality traits: neuroticism, extroversion,
agreeableness, and conscientiousness.

In the course of the study, researchers
tracked the eye movements of 42 participants as they went on doing their everyday
tasks around a university campus.

Binocular-gaze data were tracked with the
use of a state-of-the-art video-based eye tracker
from SensorMotoric Instruments (SMI) at 60 Hz. The tracker was mounted on the
head and recorded gaze data, along with a high-resolution scene video on a
mobile phone that was carried in a cross-body bag.

The personality traits of the participants
in the study were then cross-checked, subsequently, with the use of three
well-established self-report questionnaires.

Dr Tobias Loetscher, from UniSA, explained
that the study provides new links between previously under-investigated eye
movements and personality traits.

The study, he added, delivered important
insights for emerging fields of social signal processing and social robotics.

He shared that people are always looking
for improved, personalised services. However, the robots and computers of today
are not socially aware so they cannot adapt to non-verbal cues. But with this
study, he countered, there is certainly the potential for these findings to
improve human-machine interactions.

The research they are undertaking, he said,
provides them the opportunity to develop robots and computers so that they can
become more natural, and better at interpreting human social signals. This can
actually revolutionise how humans communicate with machines.

Findings from the research have provided an
important bridge between tightly controlled laboratory studies and the study of
natural eye movements in real-world environments.

Dr Loetscher explained the difference by
saying that their research has tracked and measured the visual behaviour of
people going about their everyday tasks, which elicited more natural responses
than if they were in a lab.

He gave credit to their machine-learning
approach because not only did they validate the role of personality in
explaining eye movement in everyday life, but they also revealed that new eye
movement characteristics are predictors of personality traits.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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