February 29, 2024

We are creating some awesome events for you. Kindly bear with us.

GPS-tracked helmets protect people and promote brands in Indonesia

Credit: e27

A start-up offers an innovative way for brands to advertise their products on helmets and at the same time rewards two-wheeler riders for every kilometre they cover.

According to a recent report, Helmad turns a safety tool people are obliged to wear in traffic into a moving billboard.

Started in 2018, the helmet is partly a new marketing channel and partly a social impact generator.

Aside from providing a platform in which brands can spread their message around town, Helmad, formed by combining the words helmet and ads, allows drivers to earn some cash and receive other incentives with it.

Interested drivers can sign up and get appointed to a certain client ad campaign. They will then receive a helmet with a built-in GPS tracker.

The helmets were designed together with the clients to guarantee that the marketing message remains on the headgear throughout the duration of the campaign.

The start-up will provide live updates on the progress and will offer continuous support to the client during the whole campaign.

At the end of each campaign, the helmet may be renewed or exchanged, in which drivers will get brand new ones.

An app will keep track of the drivers’ covered distance as well as their earnings.

Moving forward, Helmad will actively turn the app into a financial platform, wherein drivers may be guided on how to save and manage their money.

The driver receives insurance for 12 months upfront, whether they get assigned to a campaign of one month or three months. This allows them to get acquainted with insurance coverage.

The start-up is focusing on bigger brands since their marketing budget fits with its business model. It is currently pitching to some of the key players that are active in Indonesia, particularly in Jakarta.

However, the company is not restricted to big brands alone. The beauty of the system is that it can be scaled down easily and be interesting and affordable for smaller businesses as well.

Based on the findings of Statista, a market research portal, the total advertising spending in Indonesia reached US$ 2.36 billion in 2015 and is projected to grow to US$ 3.23 billion in 2019.

The figures include online advertising streams such as desktop or laptop, mobile and other internet-connected devices, and offline advertising mediums such as directories, magazines, newspapers, out-of-home, radio and TV.

Around 29% – 30% of the total ad spending market is the projected market share for Out Of Home (OOH) advertising. This translates to US$ 93.3 million.

While Indonesia has always been the target market, the company is not opposed to exploring neighbouring markets.

In fact, they have already sat down with a party from Vietnam to discover the opportunities there, since it has a booming economy. Soon after, more countries like the Philippines can and should follow.

It will be another dream come true, but for now, there is a need to deliver in Indonesia first.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

Send this to a friend