Search
Close this search box.

We are creating some awesome events for you. Kindly bear with us.

Mobile gaming to boost HIV awareness

The wide popularity of mobile games can be credited to its portability and relatively cheaper price than PC and console games.

In the Philippines, for instance, the estimated number of active Filipino gamers is 29.9 million, with more than half comprising the 10-35 age groups.

As such, a Research Associate Professor at National Institutes of Health in the University of the Philippines, Manila campus (NIH-UPM) utilised this mobile game epidemic to solve another silent epidemic – the Human Immunodeficiency Virus (HIV).

As reported, Battle in the Blood (#BitB) is a mobile gaming app that is part of the HIV Gaming, Engaging, and Testing (HIV-GET) Project.

The mobile game is a puzzle and turn-based combat mobile game that engages players through 90 levels of puzzle matching games.

While doing so, the app also gets to tell eight unique stories based on real life situations about people living with HIV-AIDS. HIV causes Acquired Immune Deficiency Syndrome (AIDS).

The ultimate goal of the game is to encourage its players to get tested for HIV to know their status. This is the first HIV game to use “serious gaming” as part of health promotion in the country.

Playing the Mobile Game

#BitB bridges what the current programs are lacking right now, which is providing an entertaining way of educating the youth about HIV.

It uses a learner-centred approach by allowing users to control their own learning process through their various interactions.

Players can be prompted by questions about their knowledge and attitude towards HIV which can earn them an extra round in the game.

Benefits of the Mobile Game

The game provides the researchers information they can use for further research on the virus.

The in-game questions are a good way to gather data about at-risk populations, or those between 15-24 years old.

Another benefit is the anonymity and privacy given to the players particularly since there is a stigma attached to being identified with having HIV.

There is a list of testing centres and treatment hubs present in the Philippines embedded in the game should they realise that they are at risk.

Moreover, the app contains a link to their social media site, wherein clients can ask questions or confide their situations anonymously via the option of an “alter” account.

They also have the option to use their real account.

About the Mobile Game

#BitB is available on both iOS and Android smartphones for wider reach.

Since its global launch in July 2018 at the 22nd International AIDS Conference in Amsterdam, The Netherlands, #BitB has started to make a dent in the crowd.

HIV-GET is implemented by UP Manila, in collaboration with the Liverpool School of Tropical Medicine in UK, under the Newton – Agham Program of the Department of Science and Technology – Philippine Council for Health Research and Development (DOST-PCHRD), and the Medical Research Council of the UK Government.

The mobile gaming app was also recently nominated as Project of the Year, recognising the initiative in moving other people towards uplifting the lives affected by HIV/AIDS.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.