February 24, 2024

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Traditional media on its way out in Thailand

According to a recent report, Thailand and the world is seeing a new tier of economy members. Aptly named ‘pro-sumers’, these groups both produce and consume news and entertainment and are seeing their influence steadily spreading across the nation.

Thailand’s consumer behaviour when it comes to news and similar content has changed significantly in just a few years, triggering the rapid decline of traditional media and the rise of online and social media.

There are now more than 50 million Thais using the world’s largest social media platform, 42 million on the new freeware app for instant communications and millions more regularly checking their other social media feeds and watching videos of streaming platforms. All this in a country whose total population is 69 million.

These Internet media platforms have profoundly changed the way Thais get their news and other information.

The world’s largest social media platform, for example, has become a virtual city in itself, a vast community whose “central business district” bustles with communications between and among individuals and groups, with shopping sprees, political debate and all sorts of casual amusement.

The American online news and social networking service are even more popular as a platform for staying alert to what’s “trending” in the world – meaning what people online are chatting about most.

The Editor-in-chief at a popular online platform in Thailand, notes that the world’s largest photo and video-sharing social networking service has increasingly become the online “lifestyle magazine” of choice among the youngest social networkers.

It’s where you find the kind of content previously featured in all those printed magazines that the disruptive digital technology drove out of business.

Television – once the cutting-edge technology for every home and blamed for undermining the appeal of cinemas and drive-ins – has been utterly displaced by online video-streaming services.

The most popular of these video streaming sites are the new go-to audio-visual media for young audiences who are quite happy watching full-length movies on a hand-held phone.

While the size of the screen may have decreased significantly, the level of viewers’ enjoyment clearly has not. The digital media platforms have ushered in a new era of information, most of it delivered via smartphones and TV sets enabled for streaming.

For entertainment, an American media-services provider and its counterparts are muscling aside cable TV and other older-generation systems.

Overall, traditional forms of media are on the way out, resulting in job losses and business closures, as consumers continue to be drawn towards by the new and exciting experiences hi-tech services provide.

The so-called platform economy, coupled with near-universal use of smartphones and other gadgets, has facilitated the rise of “pro-sumers” – consumers who are also producers of content, including breaking news. The gatekeeper role of conventional media has significantly diminished in this new media landscape as a result, with the unfortunate side effects of increased fake news and biased reporting.

This phenomenon is expected to become even more common unless the new technology itself adopts a system for checking facts and verifying content on social media.

Most politicians are already taking full advantage of online platforms to not just spread their message but also manipulate opinion by making inaccurate claims.

Thailand’s political parties have a large presence on social media as the general election draws nearer.

There is as yet no effective model for tackling fake news in the political context, even as it profoundly shapes events taking place in the West.

It will take immense and consistent effort on the part of civil society to introduce and maintain a check-and-balance mechanism regarding content accuracy, and platform owners will have to intensify their own policing.

All “netizens”, younger and older, have a responsibility to ensure that the emerging digital society is not misled or confused.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

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CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

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Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

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HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

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IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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